If this isn’t a major pump I don’t know what is, lol..
Lingerie Fighting Championships Inc. (OTC: BOTY) is a unique sports entertainment company focused on building a brand and MMA sports entertainment league complete with fictional personas and parodies of public figures. As a development stage media company, BOTY is exploring different ways to share its content with mature audiences through live events, broadcast television networks, and other digital distribution methods. On December 6th, BOTY saw a 16.67% increase overnight. This, alongside the company’s low market cap, has put the stock on investors’ radar as new catalysts could easily send BOTY on a major run.
Catalysts
Under the leadership of Shaun Donnelly – an entertainment industry veteran and TV producer – BOTY appears poised for continued growth in the new year. Although the company became Lingerie Fighting Championships, Inc. in a reverse acquisition as recently as March 2015, it has become the 3rd most popular MMA league in the US since.
This is in part due to the company’s CEO, Shaun Donnelly, who worked with big networks like Starz, Playboy TV, UKTV and YouToo before joining the company. As a TV producer he created series for Amazon Prime, Starz, and AMI. Gifted at marketing and social media growth, Donnelly has overseen BOTY’s digital expansion and now its live LFC events are regularly sold out in the US and Europe.
With 6.4 million Facebook likes and 35 million YouTube views LFC is hardly an underground sports league. Given the popularity of its events, LFC has accrued a significant following across its social media accounts on Facebook, Instagram, and Twitter. But LFC’s popularity really took off following a string of viral videos on YouTube which helped the company reach 140 thousand subscribers. BOTY also boasts 115 thousand followers on Facebook, demonstrating the significant marketing opportunity for LFC merchandise.
With LFC events carried on more than 2000 satellite systems and networks worldwide, the company has continuously secured sponsorships from companies ranging from Hyundai and Bud Light to Buffalo Wild Wings. While the company has also secured sponsorships from local companies, these well-known corporations symbolize the even greater sponsorships LFC may secure with continued growth.
With this in mind, LFC is regularly featured on global media outlets such as Fox Sports, The New York Post, and MMA Junkie.com. Recently, the company has signed a deal with Claxson which will broadcast its LFC events in 19 Latin-speaking countries – significantly expanding the audience for BOTY’s content. Hoping to penetrate more markets, the company is working on deals in Europe and Asia following the success of its LFC24 Eurobash in Slovakia.
According to its latest quarterly report, BOTY is currently operating at a loss. However it brought in $41,837 in revenue for the quarter ending September 30th – a $27,176 increase over the same quarter the year before. Over a 9 month period, the company made $49,377 in revenue from live events and broadcasting and an additional $26,962 from sponsorships. To date, BOTY has held 13 live events across the US and Europe and produced 80 thirty minute episodes of its “reality series”. This has led the company to consider revenue opportunities in the home video market. Using proprietary material from its live events, BOTY plans to develop a video library to be sold in DVD volume installments across retail stores and e-commerce platforms.
Media Sentiment
With a market cap as low as $2 million, BOTY is on @stockballa’s radar
Should you buy?
BOTY has caught investors attention for several reasons. Aside from its low $2 million market cap, the company is capitalizing on an industry with growing demand. After over 6 years of operation, LFC has cemented itself in the sports entertainment sector and is growing its social media presence to capture larger broadcasters and sponsors.
With a deal already in place to expand its presence to 19 new countries and plans for penetrating the sports entertainment market overseas, BOTY could see additional revenue streams in the new year. If it successfully capitalizes on the PPV market and merchandising opportunities, then BOTY could soon be operating at a profit. The stock previously ran on news of its Roku network launch in October and three live partnership events in August – hitting $.0027 and $.0042 respectively. In light of this, BOTY could have something in store for the start of 2022 which could cause it to break through its resistance at $.001 sooner rather than later.
