NetCurrents (fka NTCS)

[PappaJohn]

NetCurrents and Bowdens Launch CyberWatch Internet Intelligence Service
NetCurrents and Canada's Largest Media Monitoring Company Form Strategic Alliance
BURLINGAME, Calif.--(BUSINESS WIRE)--Oct. 18, 2000--NetCurrents Inc. (Nasdaq:NTCS - news), The Premier Internet Intelligence Agency, Wednesday announced that Toronto-based Bowdens Media Monitoring Ltd. has agreed to sell the CyberWatch Internet intelligence service, a new co-branded version of NetCurrents'AgencyFacts, to Bowdens' entire public and private client base throughout Canada.

Bowdens is the largest media monitoring company in Canada. AgencyFacts, which is currently being offered by a number of public relations and investor relations agencies in the United States, is the latest generation of NetCurrents' Internet intelligence products.

CyberWatch allows companies to easily monitor critical corporate information and perceptions on investor-focused Internet sites in real time, analyze that information and display results in a unique graphic format. The features incorporated in CyberWatch were developed after consulting with a range of public and private companies, as well as public and investor relations executives about their needs.

Bowdens President John Weinseis commented: ``CyberWatch will provide Bowdens' clients with the leading Internet intelligence tools needed to stay on top of on-line sentiment. As information on the Internet has become an important part of the investor and public relations landscape, it is critical for all companies to institute a comprehensive monitoring and collection program.

``CyberWatch will provide just that -- in a real-time, easy-to-use format.''

CyberWatch uses NetCurrents' proprietary real-time technology to review a wide variety of information disseminated on the Internet based on parameters defined by the client. It displays an analysis of the attitudes and perceptions concerning a company graphically on clients' desktops in six continuously updated bar charts.

CyberWatch also includes real-time e-mail alerts based on client-specified alert criteria and it offers the ability to ``drill down'' through its Online Topics of Discussion chart for a list of the last 10 messages retrieved, sorted by online sentiment.

NetCurrents' Chairman and Chief Executive Officer Irwin Meyer said, ``CyberWatch is a powerful tool. It will significantly enhance the services Bowdens can offer its clients. CyberWatch allows companies to monitor corporate sentiment on the Internet, helps them identify, and appropriately respond to, misinformation and aids them in evaluating corporate intelligence.

``In short, it helps management maximize the effectiveness of information derived from the Internet.''

For an online demonstration of AgencyFacts, visit www.netcurrents.com.

About NetCurrents Inc.

NetCurrents monitors and analyzes communications from the Internet in real time. The company provides clients with critical information and counsel to protect their corporate image, measure consumers' perceptions, and counter misinformation on the Internet. Due to the sensitivity of businesses that require this type of technology and analysis, the confidentiality of NetCurrents' clients is assured.

For more information on AgencyFacts and pricing, contact NetCurrents at 650/401-3200 and for more information about the company and its other products and services, visit its Web site at www.netcurrents.com.

About Bowdens Media Monitoring Ltd.

Bowdens Media Monitoring Ltd. provides press clippings from newspapers as well as tapes and transcripts from radio and television news and public affairs programming.

Their clients include large corporations, government departments and associations. Bowdens has headquarters in Toronto with offices in Vancouver, Edmonton, Calgary, Sudbury, Thunder Bay, Ottawa and affiliates in virtually all major Canadian centers.

For more information about Bowdens' CyberWatch and pricing, contact Bowdens at 877/269-3367 and for more information about Bowdens and its other products and services, visit its Web site at www.bowdens.com.

This news release contains forward-looking statement within the meaning of Section 37A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements involve risks and uncertainties. A number of factors could cause actual results to differ from those indicated in the forward-looking statements, including the inability of the two companies to operate effectively together, the continuance of the strategic alliance, the continued functionality of CyberWatch and lack of market acceptance of products and services offered by the alliance and general economic conditions. The company undertakes no obligation to publicly update or revise the forward-looking statements whether as a result of new information, future events or otherwise.


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Contact:

Allen & Caron Inc.
Matt Clawson (investors), 949/474-4300
[e-mail]
or
Owen Daley (media), 949/474-4300
[e-mail]
or
Bowdens Media Monitoring
Marilyn Murack, 416/750-2220
[e-mail]


http://biz.yahoo.com/bw/001018/ca_netcurr.html