Thursday, February 01, 2007 12:23:58 PM
I was wondering about that angle, though. When I worked in the grocery business (10 years), I noticed that sometimes starting at the bottom (the employees) is better than trying to get your foot in the corporate office door.
Example A: A customer walks in and tells you about a new product you need to carry because the customer loves it and wants to keep shopping at your store. You call and order a couple of cases or so of product "X" to keep the customer happy. Next thing you know you are calling corporate to tell them that they need to look into ordering it for the whole chain because it sells.
Example B: Salesman walks in to the corporate office and wants to show his product to the company. The receptionist calls the executive about setting up an appointment and gets the following, "Send him away, I have seen stuff like that and I am too busy."
I have seen this work. I spent ten years working for a chain out here in California. At the time we had about 300 stores and every now and then something like this would start in one store for one customer and then, BAM! the whole chain carries it.
Note: Using the term "bottom" is not meant to put down the employees, it is just a term referring to the corporate ladder structure.
Good luck Spence if you choose to follow through and do it. Too bad HISS wouldn't send you one free of charge if you could prove it was going to a vender to try.
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