Saturday, November 20, 2021 7:15:44 PM
It's About the Long Term
We believe that a best measure of our success will be the shareholder value we create over the ensuing years. This value will be a direct result of our ability to be a disruptive force with innovative technology where choice has not been an option for the customer. Within each market segment, we intend to show customers a superior value proposition based on their specific needs and adapt our technology to outperform the competition. The better our solution, the more powerful our economic model. Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity, and correspondingly stronger returns on invested capital.
We see substantial opportunity in the markets we are targeting. Our model for Custom Engineering follows a time honored method of building long-term relationships within each niche by partnering with large industrial users who depend on digital video for high-value information that is mission-critical. We intend to move quickly by building a base of specialized customers as our early adopters while we pursue opportunities in other areas. While this strategy is not without risk in that it may require some additional investment and demands crisp execution, the risks for both our customers and our shareholders are mitigated by our approach.
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