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ColorCodes Launch in Singapore
(* Source: b-side *)







Pictures on site








The ColorCode project I have been working on for the past 6 months (that I could not talk about) has finally launch in Singapore (first country in the GSM world outside of Korea and Japan) with Singapore Press Holding.



"Our aim is to make it a part of life in high-tech Singapore. Over time, we want these codes to be everywhere, in newspapers, on T-shirts, signages, name cards, birthday cakes, and so on, and zapping them will become as natural as breathing," says Mr Leslie Fong, Executive Vice President of Marketing, SPH.




While Europe and the US are still wondering what QR codes are, ColorZip has developed ColorCode to allow mobile phone users to launch, download and/ or purchase anything, from Wap/ Web pages to music ringtones, to mobile video, to purchasing concert tickets.


The information is not in the barcode itself, but on a remote server accessible through the code. So when you scan a ColorCode with your mobile phone, it connects to a server and downloads information, then presents it to you.


Try it out... all you need is a phone reader that you can download for free.




http://b-side.com.sg/blog/2007/02/colorcodes_launch_in_singapore.html


Posted by brian tiong on February 1, 2007 12:55 PM | Permalink

The next question should be, who owns the connection to go from the mobile device that reads the 1D, or 2d codes, logo, trademark, keyword, slogan, RFID, etc., on the object
that was scanned, to that products individual web site that will inevitably turn on more information???????

IMO, Neomedia owns the connection.