Beachbody Company Inc (BODY)

[LowMarketCap]

Must love the opportunity here:

Enter: the Metaverse
While we wait on VR, the future is taking shape.
https://insider.fitt.co/issue-no-131-fitness-3-0/

In tech circles, the Metaverse is the holy grail. As physical reality collides with digital worlds, the Metaverse is a kind of virtual shared space — think Ready Player One. This always-on, plugged-in existence is far off, but it’s not hard to see how we get there.

Fortnite is foreshadowing of what’s to come. A social network of sorts, Fortnite has become a virtual gathering space. Combining social media and streaming content with cross-platform capabilities and a limitless cap on users, Fortnite transcends gaming — it’s shaping culture.

All told, Fortnite counts 350M registered players. In April, 12M concurrent players participated in Travis Scott’s virtual concert. Last year, 10.7M attendees watched Marshmello’s concert.

Takeaway
With Fortnite as the blueprint, streaming and connected fitness doesn’t seem all that revolutionary. But the Metaverse of Fitness will be.

As our quest to achieve the next great innovation persists, the implications for building community, providing coaching, and improving adherence are seemingly limitless. But short of improving health and curbing obesity, all this tech is simply exertainment for the already fit or individuals who can afford it.

Let’s not forget, for the vast majority of people, walking more, eating well, and spending more time outdoors will do the trick. Which begs the question: maybe we’re solving the wrong problem?

All eyes are on Technology: $nvda $fb $goog $aapl $EA $atvi as metaverse is taking shape mainly on the gaming world. Only a few are focusing on health and fitness, and what Peleton $pton, Lululemon $lulu $ifit $nke and other direct competition, in connected fitness are doing or not doing.
Beachbody is marching unnoticed as we speak by the public investors masses at large, Gearing up closer and closer each day to the 3.0 meta
Can't blame them, most don't even know is a public company yet.
It just got listed on NYSE few months ago.
Since then and not only.. lots of things are happening:

# going LIVE with Bodi as Oct 2021
# building communities with connected fitness apps like OpenFit as 2020
# hiring in technology department/ aggressive and ongoing
# many more mergers and acquisitions in the pipeline
# working with industry peers in prototypes (see Corning vids)

& so much more
I said public investors/not institutional support ;)

The Wrap “Acquire or Die: Navigating the Era of Mega-Mergers & SPACS” will address the explosion of Hollywood mergers and the ramifications of ongoing industry consolidation" https://www.thewrap.com/thegrill-kevin-mayer-tom-staggs-jeff-sagansky-faiza-saeed/

Corning is enabling the ultimate fitness experience with a Fitness Mirror prototype that debuted at the 2017 Consumer Electronics Show. Featuring Beachbody® On Demand programs and nutrition guides on a durable, touch-sensitive surface, access to fitness content to get your sweat on has never been more seamless. Receive biometric updates through your wearable that seamlessly syncs to the mirror. And with personal training capabilities through augmented reality and a time of flight camera, you’ll be able to achieve your fitness goals. #CES2017 #GlassAgeToday

For more information on Corning’s Fitness Mirror Prototype, visit: https://www.corning.com/worldwide/en/innovation/the-glass-age/inspiration/inspired-by-glass--cornings-fitness-mirror-prototype-.html

Allied Market Research
What was the total market value of the Online/Virtual Fitness Market? and How the major current trends will shape the market in the future?
Let’s find out now…!
The global online/virtual fitness market is projected to reach $59,231 million by 2027, growing at a CAGR of 33.1% from 2020 to 2027.