Since encryption and passwords don't appear that critical a selling point to Nascar fans loading info on the drivers, I believe the "exclusive" web portal will be the "value" in this package. I see these folks logging in to the portal religously to take advantage of contests, updates and services all aimed at them ONLY! The web portal will identify them through thier FanKeys as an exclusive group and be able to target market to them as well as provide huge value added services and information.
From the start, I felt that web portals recognizing my individual CyberKey was the future for this company. To own one not only gives me all the great standard features of the Key, but it also makes me a "member" of this portal community. It will get to know me, what I like and don't like, and suggest music, films, games or info that may appeal to me. I will be able to download music, films and games and take them with me. I can communicate within the community and they can communicate with me, all safely tucked in to my secure environment. All because of my CyberKey!
As an aside, I've communicated several times in the last week or so with Jim Plant trying to arrange a visit and chit chat. Each time I was astounded how quickly he got back to me and how sincerely genuine the gentleman comes off. For me, I don't see any major red flags here; not that I have stopped looking for them, just that I feel pretty secure this man will execute the business plan to my satisfaction.
Saluting the best Southern "Jam" band... Ever!
AI
