Bakkt Holdings Inc (BKKT)

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<< What's the benefit of selling puts rather than just buying calls? >>

In general, an investor is much more likely to make money by selling options than by buying them.

The price for an option includes extrinsic (aka time value) and intrinsic value (the amount in the money, if any).

If you purchase an option, the time value decays as the clock ticks and expiration date approaches.

If you sell an option, you collect on the decay of the time value (as long as long as the option doesn't go to much into the money).

You can think of options like gambling. Who usually makes money on gambling? The answer is the casino (because the odds are stacked in their favor). When an investor sells options, they are acting like the casino.