Else Nutrition Holdings Inc (BABYF)

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Else Nutrition Outpacing Category/Competitive Growth Benchmarks on Amazon U.S.

-Last 6 months on platform: Else growth rate exceeds that of competitive brands in same category.
-62% Repeat Purchase rate on the platform, exceeds same category brands’ rate by double-digits.

VANCOUVER, British Columbia, Oct. 27, 2021 (GLOBE NEWSWIRE) -- ELSE NUTRITION HOLDINGS INC. (BABY.V) (BABYF) (0YL.F) ("Else" or the "Company") the Plant-Based baby, toddler and children nutrition company is pleased to announce strong performance results on the Amazon platform. According to recent Amazon data, Else Nutrition sales have grown by an average of approximately 10% month-over-month over the last 6 months; outpacing growth by brands in the same category to Else, each month.

Further indicators of the Company’s performance on the world’s largest E-commerce marketplace:
•62% repurchase rate, compared to 40-45% repurchase rate for brands in same category.
•16% of purchasers have procured the product at least 10 times or more.
•Subscriptions on the platform have grown rapidly and continue to grow.

“We’re very encouraged by these results,” said Hamutal Yitzhak, CEO & Co-Founder of Else Nutrition. “This robust growth and high repurchase rate are showing that there’s a strong and loyal base of customers for our clean whole foods-based products.