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Tuesday, October 19, 2021 4:14:58 PM
"Spent the last couple of months meeting with and talking with Antonio and Trevor, doing our diligence on the concept, the people, the brand...We've (only) taken on about 1% of the companies that have called us...After a few months of diligence it became clear to me its the fastest growing segment of the market, its a branded product, its a lifestyle product and this industry has started to recognise...its the brand (that matters) and this to me is one of the more exciting brand plays we have seen...This is really where the consumer is moving towards...and the Chill.com URL attaches the lifestyle to what's in the pouch...So I just thought this was an opportunity to help build one of the largest brands in the world, that's why I'm here."
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