Titan Medical Inc (TMDIF)

[RobLowe3MD_TN]

The Enos absolutely needs to be differentiated to succeed, particularly with a $1.5MM price tag and a whole new training regime that needs to be done for surgeons.

Why spend $1.5MM on a Enos when you can buy a da Vinci for $2M and everyone knows how to use it already, and it can do all sorts of different procedures.

Gee guys, we can buy this $1.5MM system that no one has used before and doesn't do anything any better of significance compared to existing alternatives ... or, we can keep doing what we are doing and save $1.5MM or spend an extra $0.5M but get a massive amount more utility out of the investment.

If it won't sell itself, then you need a much larger SG&A investment to market the shit out of the system. Titan I don't think has enough money to do that.