BackWeb Technologies Ltd. (fka BWEBF)

[savin4college]

BACKWEB’S ORDINARY SHARES COMMENCE TRADING ON
THE OTC BULLETIN BOARD UNDER THE SYMBOL “BWEBF”

SAN JOSE, Calif., January 30, 2007 – BackWeb Technologies Ltd. (OTC BB: BWEBF), a leading provider of software designed to provide unplugged access to enterprise web applications, confirmed that its Ordinary Shares have commenced trading today on the Over the Counter Bulletin Board (OTC BB; www.otcbb.com) under the symbol “BWEBF.” The “F” in the symbol denotes a foreign company listing, as BackWeb’s headquarters are in Israel.

BackWeb’s Vice President, Finance, Ken Holmes, commented, “We appreciate the efforts of FINANCE 500, Inc., an NASD registered broker-dealer, for their sponsorship in achieving a listing for BackWeb’s shares on the OTC BB. We are confident that the OTC BB provides sufficient visibility and liquidity so as to provide a suitable market for our Ordinary Shares.”

BackWeb’s CEO, Bill Heye, stated, “We are pleased to have the OTC BB listing process completed. As indicated earlier this month when BackWeb released preliminary Q4 results, we remain encouraged by the pipeline of customer and partner opportunities we have developed so far for 2007. We are also pleased that our cost cutting initiatives should bring 2007 expenses – before any offsetting revenue contributions - to approximately $1.5 to $1.6 million per quarter, down from approximately $2.4 million per quarter in 2006. This streamlined operating structure should preserve our cash and better position us for growth in the future.”

About FINANCE 500:
Founded in 1982, FINANCE 500, INC. is a full service financial company and registered broker dealer that provides investment products and financial services to a diverse and growing base of clients nationwide. The Company has approximately 80 registered representatives located in 15 branch offices from coast to coast. Access to all major financial exchanges and markets is provided through clearing arrangements with Pension and Fidelity Investment Advisory Group. For more information, call
800/477-6266 or 949/253-4000 or visit www.finance500.com.

About BackWeb Technologies:
BackWeb (http://www.backweb.com) mobilizes critical web applications and content for mobile workforces and remote offices. Mobile professionals can be productive anytime, anywhere, without interruption, regardless of connection status or network availability. BackWeb's web and polite synchronization mobile solution delivers a seamless and simple user experience. The solution is commonly deployed to sales forces, field employees, mobile managers and remote operations. Typical e-business applications include enterprise sales force automation, CRM, e-learning and training and Human Capital Management (HCM). Content examples include document repositories and rich media.
BackWeb customers include market leaders such as Boehringer Ingelheim, Eastman Kodak, GE Healthcare, Hewlett-Packard, Johnson & Johnson, KLA Tencor, Lam Research, and Pfizer. BackWeb also serves customers through partnerships with BEA, Oracle PeopleSoft and SAP. BackWeb's operations are centered in San Jose, California, New York, New York, and Rosh Ha 'ayin, Israel. Make every minute of your mobile professional's day productive; visit www.backweb.com or call [phone].

© 2007 BackWeb Technologies Ltd. All rights reserved. BackWeb is a registered trademark and Offline Access Server is a trademark of BackWeb Technologies Ltd. All other trademarks are property of their respective owners.
Oracle, JD Edwards, PeopleSoft and Siebel are registered trademarks of Oracle Corporation and/or its affiliates.