The Valens Company Inc. (VLNS)

[jefra1965]

the oz. — From the investment side, one of the challenges for investors over the last few years has been volatility in the market. Are you starting to see cannabis investing becoming a safer bet?
Fallows — Yes, I think we are. A lot of that was driven by the messaging that many of the players were putting in the market. Big promises, underdelivering. That creates uncertainty of expectation. It creates the volatility that you’re talking about. In many cases cannabis companies were the makers of that problem for themselves. From a Valens perspective, our challenge has been liquidity, our challenge has been getting the flow of volumes.
“In the noise of the false promises, the conservative and direct message gets lost.”— Jeff Fallows, President of The Valens Company
Because our message hasn’t been as flashy, it hasn’t caught that much attention from that perspective. As we continue to make announcements and build the company that we were always intending to build, investors are starting to see that.
In the general market, I think it will settle down as people are forced to stop with these big promises and talk really about what they can deliver. From Valens we’re putting the building blocks in place to make sure that our consistent message, which we’ve been discussing for quite some time now, gets the proper ears.
the oz. — It’s hard to ignore those flashing neon signs sometimes.
Fallows — We struggle a lot internally about is that a pathway, is that not a pathway, but we’ve always taken the view that we’re going to be transparent, we’re going to be clear, and we’re going to be direct about what we deliver and what our shareholders can expect because over time it will be that consistency that wins, at least in our view.

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Thanks, great interview