Else Products to Launch on Kroger Ship, Enabling Nationwide Delivery and Further Expansion - 10/04/2021 7:00:00 AM

VANCOUVER, British Columbia, Oct. 04, 2021 (GLOBE NEWSWIRE) -- ELSE NUTRITION HOLDINGS INC. (BABY.V) (BABYF) (0YL.F) ("Else" or the "Company") the Plant-Based baby, toddler and children nutrition company, today announced that is has been approved for Kroger Ship, an E-commerce service which enables Kroger to ship to customers anywhere nationwide – even where Kroger does not operate physical stores.

Launched by Kroger in 2018, Kroger Ship empowers Kroger customers with shipments to their doorstep from coast to coast, delivered as quickly as the next day and often with delivery through the U.S. Postal Service or through FedEx.

Launch on the Kroger Ship platform, allows Else Plant-Powered Products to be soon available on both Kroger.com and Vitacost.com (Kroger's E-commerce platform which primarily ships vitamins, supplements and organic grocery products). Else will be featured on the platform with 3 products: Else Plant-Based Complete Nutrition for Toddlers, and Else Kids Shake Mix in Chocolate and Vanilla.

“This is a great step for the Else brand, and being able to feature our range of clean, Plant-Based products on the largest grocery chain’s E-commerce platform greatly extends our online reach and potential sales growth,” said Hamutal Yitzhak, CEO & Co-Founder of Else Nutrition.

Riding the success of its ongoing investments in e-commerce and powered by a COVID-19 surge in online grocery sales, The Kroger Co. entered eMarketer’s annual list of Top 10 U.S. Retail E-Commerce Companies. Kroger, the nation’s largest grocery chain, saw its e-commerce sales jump by 79% in 2020, according to eMarketer.