Let's realise that one month ago the pps was about 2,50 and yesterday it was 1,90 and not much very significant justified this reduction of 30%.
Second, as I said before I believe current market cap is that small (at $19m or so) because, even if we know the startup is having quite an impressive network of distributos/sellers, we still have to see financials. Personally I believe that by the time we have financials for fy2021 + Q1's 2022, the justified market cap may very well be more or less $500M even considering a multiplier of 2 (i.e. monthly revenues of $20,000,000)
Such a revenue level, the projection of what this may be in the future and the fact that the company has no debt and has cash on hand will make BABYF a very attractive stock. By that time, buying in maybe quite expensive relative to how cheap pps actually is (pps of + or - $5+). Note that current 52 weeks high is $4)
Add to that uplisting to Nasdaq that will attract institutional investors and you have an extremely promissing potential for growth of the value of the company.
Soon, (maybe already) people will want to get on board before the price (pps) is much more important.