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Tuesday, 09/28/2021 10:45:00 AM

Tuesday, September 28, 2021 10:45:00 AM

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Exhibit 99.1

Medigus: Jeff Brands to Enter the Logistic Warehouses
Market in the U.S. to Support Amazon FBM Sellers
E-commerce Growth
Jeff Brands will develop dedicated software for managing inventory and logistics warehouses to support e-commerce businesses

OMER, Israel, September 28, 2021 (GLOBE NEWSWIRE) -- Medigus Ltd. (Nasdaq: MDGS), a technology company engaged in advanced medical solutions,
innovative internet technologies and electric vehicle and charging solutions, announced today that Jeff Brands Ltd. (50.03%), a fast-growing consumer products
goods (CPG) company, operating primarily on Amazon.com, will expand its business into e-commerce logistics warehouses. Jeff Brands signed a non-binding
collaboration agreement with iFulfillYou LLC, a U.S.-based warehousing logistics services company under which the parties intend to collaborate for the
establishment of logistics warehouses in the U.S. through a newly created company.

Inventory and logistics centers are becoming an increasingly important necessity, as use of Fulfillment By Merchant (FBM) is expanding throughout Amazon, as
well as other leading e-Commerce platforms including eBay, Etsy, and others. Jeff Brands desires to extend its business by utilizing its vast knowledge in logistics
to support sellers, online stores and brands.

As part of the collaboration, iFulfillYou will be responsible for setting up, consulting and managing the logistics warehouses. Jeff Brands and iFulfillYou will also
develop and design a proprietary A.I.-based software for warehouse logistics management, real-time inventory tracking and automated shipping certifications.

Jeff Brands will hold up to 79% of the new company (on a fully diluted basis) and will be responsible to finance it with up to US $3.5 million through loans in
accordance with milestones to be agreed upon in the binding agreement.

The new logistics warehouses in the U.S. are designed to facilitate Jeff Brands expansion in North America and will also provide services to all of its brands.

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