Monday, September 27, 2021 12:15:46 PM
"This is why you need to develop a communications strategy, along with an advertising media buying schedule, in advance of any planned IPO.
For example, you can't be seen as trying to inflate your opening-day potential if you are simply executing a media-buying schedule you had planned before writing your S-1 or red herring."
I found it interesting because of statements from Alex regarding planned/scheduled PRs.
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