Greene Concepts Inc (INKW)

[BionicBoy]

Negative, it requires a gigantic pile of cash to educate the public as to how the cave or cavern water is better for them than water from an above-ground spring. It also requires the water to be in a large number of stores so they can be reminded of the expensive education the commercials tried to convey. If they can't find the water in stores, the education is forgotten and they are just going to buy Fiji water.


100s of beverage products make it to shelves each year and then die a quick death because the manufacturers of the beverages don't know a thing about the beverage industry. Lenny was selling mail or ink a few years ago. Do you think that helped educate him on how the beverage industry works?