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Wednesday, September 22, 2021 11:41:33 AM
Cash-offer companies are paid through commissions, fees or both. In some cases, the companies act as the buyer's real-estate agent or mortgage lender and are paid through sales commissions or origination fees. Other companies charge a flat fee, often between 1% and 3% of the purchase price.
One advantage for companies offering these programs is it helps them connect with consumers early in the home-buying process, said Guy Cecala, chief executive of industry-research firm Inside Mortgage Finance.
"The reality of the situation is it is very, very hard to shop for a house now unless you can put in an all-cash offer," Mr. Cecala said. "The question is, what kind of strings and everything else do they have attached to it?"
Cash-offer companies are taking a risk. If a home buyer's financing falls through, the company could end up owning the house and needing to resell it.
There also might be limited demand for these programs in a less frenzied market."
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