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Friday, September 17, 2021 9:58:49 AM

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Eros search feature.. News https://brandequity.economictimes.indiatimes.com/search/eros

Eros Now leverages google cloud for AI led product enhancements

The AI architecture to enable subtitles across movies and originals content...

Entertainment company Eros STX Global Corporation has announced that Eros Now has collaborated with Google Cloud to use its Artificial Intelligence (AI) technology for streaming the entire range of Eros Now movies and originals with automated subtitles. With this initiative, Eros Now becomes the first streaming service globally to automate this previously manual and demanding workflow with the help of Google Cloud technologies.

March 09, 2021,
https://brandequity.economictimes.indiatimes.com/news/digital/eros-now-leverages-google-cloud-for-ai-led-product-enhancements/81410199

NBC Universal___________________________________________________________________

Eros enters English content market through Eros Now Prime, targets metro cities
Eros Now Prime platform aims to tap the metro cities...

Over-the-top platform, Eros Now on Tuesday announced its entry into English-language content market with the launch of 'Eros Now Prime'. As part of that, Eros International, an NYSE-listed company and owner of Eros Now, has entered into its first partnership with NBC Universal International Distribution, by forging a multi-year deal.

NBC Universal, president and chief revenue officer, Global Distribution and International, Belinda Menendez said, "We are delighted to collaborate with Eros Now as an OTT partner for the South Asia market. This new deal will not only bolster their existing portfolio of premium content, but it also ensures that their viewers will be able to enjoy NBCUniversal's vast catalogue of comedy and drama series for many years to come."

As part of this agreement, Eros Now subscribers in South Asia will have access to some of the most talked about series from NBCUniversal, in addition to the existing Eros Now library. Eros Now library comprises of over 12,000 movie titles, original shows and music, as well as short-format content through Quickie, Eros's short-format video content offering.

March 24, 2020
https://brandequity.economictimes.indiatimes.com/news/media/eros-enters-english-content-market-through-eros-now-prime-targets-metro-cities/74795049

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iStream Congress 21: The Tech Gambit in Streaming

Technology is helping users and advertisers seek a better experience in the OTT environment...

Media industry is going through a complete transformation from traditional cable and TV to streaming platforms. Technology has changed the way people are consuming content and engaging with these platforms. As per MPA report, in 2020, there was a 26% increase in OTT subscriptions globally. While the global focus remains on SVOD with the likes of Netflix, Disney and HBO. India is blessed with a lot of premium ad supported streaming players like MX video, Viacom, and Eros. Sunil Naryani, VP Commercials & Partnerships, APAC, Dentsu International mentioned that 35% of APAC users own more than four devices, which leads to a better accessibility of this OTT content, and better user experience which is powered by tech players like limelight.

August 06, 2021
https://brandequity.economictimes.indiatimes.com/news/digital/istream-congress-21-the-tech-gambit-in-streaming/85089742
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Emerging Markets Report: Details, Details SYTA May 18, 2022 11:48 AM

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