This was out today.
Business Wire - Mon Sep 13, 3:09AM CDT
Emerging leader in innovative health and wellness beverages and products, BevCanna Enterprises Inc. (CSE:BEV, Q:BVNNF, FSE:7BC) ("BevCanna" or the "Company") announces today that it has entered into a sales services agreement with Canada's leading cannabis sales agency, Velvet Management Inc.
Velvet Management is a premier full-service cannabis marketing agency that represents Canadian Licensed Producers at all levels of selling and marketing, to government buyers and private retailers. A privately-owned company with a brokerage/agency model, Velvet works with premium licensed producers and processors nationally, including The Valens Company (TSX:VLNS), Citizen Stash, The Green Organic Dutchman (TSX:TGOD), Harvest One (TSXV:HVT), FIGR (OTC:PYYX), Sugarbud (CSE:SUGR), and Collective Project.
Velvet will take on the role of BevCanna's "feet on the street" retail sales force across Canada, representing BevCanna's house brands, including their award-winning partner and #1 selling US beverage brand, Keef Brands.(1) As BevCanna's representative, Velvet has begun pre-sales of the soon-to-launch Keef Brands across key markets; building awareness and providing marketing information and trade tools to retailers to drive sales of BevCanna products. BevCanna will also invest in Health Canada-compliant product sampling and budtender education, driving purchases through budtender recommendations.
"Engaging Velvet, a leading agency in the Canadian market, will accelerate our sales penetration nationally and build awareness through their substantial network of retailers," said Melise Panetta, President of BevCanna. "Velvet has already begun to pre-sell BevCanna products in key provinces including Ontario, Canada's largest market for cannabis products, and as we launch the Keef brand across the country, Velvet will expand our reach into a wider range of retailers in each province."
