Followers | 180 |
Posts | 24759 |
Boards Moderated | 16 |
Alias Born | 04/03/2002 |
![](http://investorshub.advfn.com/images/default_ih_profile2_4848.jpg?cb=0)
Wednesday, September 08, 2021 9:24:28 AM
America's largest mortgage lender now has unmatched presence in some of the largest collegiate sports departments in America
DETROIT , Sept. 8, 2021 /PRNewswire/ -- Detroit -based Rocket Mortgage , the nation's largest mortgage lender and a part of Rocket Companies (NYSE: RKT), today announced it will have unmatched brand visibility on college campuses through new and expanded multi-year partnerships with 25 of the most influential and prestigious athletic programs in the United States , including four elite Historically Black Colleges and Universities (HBCUs).
College athletics' reach is far and wide. The TV-visible, high impact signage and social media opportunities from these relationships will provide significant value for the Rocket Mortgage brand. In 2019 alone (the last time all universities had people in stands), 145 million fans watched college football games on TV and streaming services, in addition to the more than 47.5 million individuals who attended games in stadiums across the country, according to the National Football Federation.
"College sports have truly amazing fans with deep passion and loyalty for their schools and the companies that support them," said Casey Hurbis , Chief Marketing Officer of Rock Central - the marketing provider for Rocket Mortgage. "We have a history of bringing these partnerships to life in fun and approachable ways, including giving colleges mascots a leading role in our commercials. This expansion of our presence with a nationwide group of universities provides us the perfect avenue to build on that legacy and develop the next best engaging sports campaign."
The full list of university athletic departments includes:
University of Alabama
University of Arizona
Clemson University
University of Colorado
Duke University
University of Florida
Florida State University
University of Georgia
Grambling State University
Howard University
Jackson State University
University of Kansas
University of Michigan
Michigan State University
University of North Carolina
Ohio State University
University of Oregon
Penn State University
Southern University
University of Texas
Texas Christian University
University of Southern California
Virginia Tech
University of Washington
University of Wisconsin
Rocket Mortgage-branded signage will begin appearing at these colleges' home stadiums, arenas and campuses at the start of the 2021-2022 fall season. The group of schools represent perennial contenders in some of the most competitive sports across the power five conferences. There are an impressive 83 national football titles and 23 basketball tournament championships shared between the universities now partnered with Rocket Mortgage.
As part of this partnership, Rocket Mortgage expanded its presence on HBCU campuses, adding Howard University and Jackson State University to its relationship portfolio. Previous partners, Southern University and Grambling State University , extended their partnerships with the nation's largest mortgage lender after working together for two years. Beyond these sponsorships, Rocket Mortgage has ongoing initiatives and programs that aim to boost its presence and support in communities of color throughout the country, with a goal of creating systemic change in both the racial homeownership gap and talent pipelines. These relationships with some of the largest HBCUs in the nation bolster those efforts.
Additionally, Rocket Mortgage's new college football-themed commercials , which started airing on Monday, August 30 , features Kirk Herbstreit – the Emmy award-winning college football analyst and former quarterback and captain of the Ohio State University , which recently initiated a relationship with the company.
These college relationships were brought to life through the schools' respective athletics multimedia rightsholders, including LEARFIELD and PlayFly Sports.
About Rocket Mortgage
Detroit -based Rocket Mortgage, the nation's largest home mortgage lender, enables the American Dream of homeownership and financial freedom through its obsession with innovating an industry-leading, digital-driven client experience. Rocket Mortgage closed $320 billion dollars of mortgage volume across all 50 states in 2020. In late 2015, it introduced the first fully digital, completely online mortgage experience. Currently, 99% of all home loans originated by the company utilize Rocket Mortgage technology.
Rocket Mortgage moved its headquarters to downtown Detroit in 2010. Today, Rocket Mortgage and Rocket Companies employ 24,000 full-time team members nationwide. The company generates loan production from web centers located in Detroit , Cleveland and Phoenix and operates a centralized loan processing facility in Detroit . Rocket Mortgage ranked highest in the country for customer satisfaction for primary mortgage origination by J.D. Power for the past 11 consecutive years, 2010 – 2020, and also ranked highest in the country for customer satisfaction among all mortgage servicers the past eight years, 2014 – 2021.
Rocket Companies, Rocket Mortgage's parent company, ranked #5 on Fortune's list of the "100 Best Companies to Work For" in 2021 and has placed in the top third of the list for 18 consecutive years.
For more information and company news visit PressRoom.RocketMortgage.com.
CisionView original content to download multimedia: https://www.prnewswire.com/news-releases/back-to-school-rocket-mortgage-extends-college-athletic-program-partnerships-to-now-include-25-premier-universities-across-the-nation-301371347.html
SOURCE Rocket Mortgage
News Provided by PR Newswire via QuoteMedia
Recent RKT News
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 06/18/2024 09:57:16 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 06/14/2024 10:02:43 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 06/11/2024 09:07:21 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 06/07/2024 09:41:21 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 06/05/2024 10:36:10 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 06/03/2024 08:23:43 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/31/2024 10:03:08 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/29/2024 09:31:45 PM
- Rocket Companies CEO Varun Krishna to Present at Morgan Stanley U.S. Financials, Payments & CRE Conference • PR Newswire (US) • 05/29/2024 08:05:00 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/24/2024 09:08:47 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/22/2024 10:05:51 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/17/2024 09:17:17 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/15/2024 09:27:29 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/10/2024 09:23:37 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/09/2024 12:41:50 AM
- Form 10-Q - Quarterly report [Sections 13 or 15(d)] • Edgar (US Regulatory) • 05/07/2024 09:10:49 PM
- Rocket Companies Hires AI Innovator Shawn Malhotra as Chief Technology Officer • PR Newswire (US) • 05/06/2024 05:23:00 PM
- Rocket Companies Announces First Quarter 2024 Results • PR Newswire (US) • 05/02/2024 08:05:00 PM
- Rocket Companies Introduces Rocket Logic - Synopsis AI Tool to Analyze and Transcribe Calls, Personalizing Client Interactions • PR Newswire (US) • 04/23/2024 05:00:00 PM
- Rocket Companies to Announce First Quarter 2024 Results on May 2 • PR Newswire (US) • 04/18/2024 08:05:00 PM
- Rocket Mortgage Celebrates the Everyday Dreammate: Inspiring Fans and Bringing Dreams to Life During the NFL Draft in Detroit • PR Newswire (US) • 04/16/2024 01:00:00 PM
- Rocket Companies Introduces Rocket Logic AI Platform to Make Homeownership Faster and Easier • PR Newswire (US) • 04/09/2024 01:00:00 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 03/08/2024 10:23:23 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 03/08/2024 10:10:31 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 03/05/2024 09:55:10 PM
Last Shot Hydration Drink Announced as Official Sponsor of Red River Athletic Conference • EQLB • Jun 20, 2024 2:38 PM
ATWEC Announces Major Acquisition and Lays Out Strategic Growth Plans • ATWT • Jun 20, 2024 7:09 AM
North Bay Resources Announces Composite Assays of 0.53 and 0.44 Troy Ounces per Ton Gold in Trenches B + C at Fran Gold, British Columbia • NBRI • Jun 18, 2024 9:18 AM
VAYK Assembling New Management Team for $64 Billion Domestic Market • VAYK • Jun 18, 2024 9:00 AM
Fifty 1 Labs, Inc Announces Acquisition of Drago Knives, LLC • CAFI • Jun 18, 2024 8:45 AM
Hydromer Announces Attainment of ISO 13485 Certification • HYDI • Jun 17, 2024 9:22 AM