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Disney’s Shang-Chi Breaks Labor Day Box Office Records
Movies and the theaters have struggled to recover from the pandemic but the waiting is over. Disney’s Shang-Chi and the Legend of the Ten Rings grossed $94.4 million over the Labor Day weekend in the U.S. and Canada, more than triple Halloween’s take on the same holiday weekend in 2007.
Even without the Monday holiday, Shang-Chi raked in $75.5 million in ticket sales from Friday to Sunday, just behind Black Widow’s $80 million at its July debut. While Black Widow was also streamed on Disney+, Shang-Chi was shown only in theaters, to an audience of nearly 7 million.
AMC CEO Adam Aron tweeted “thanks to Shang-Chi, @AMCTheatres posted a new Labor Day Weekend admissions revenue record,” breaking 2013’s record. For the first time, AMC’s theater attendance beat prepandemic numbers for the same days in 2019.
Colliers Securities analyst Steven Frankel said the Disney flick’s sales beat industry forecasts. Shang-Chi also grossed $83.5 million internationally through Monday, though that excludes China, where authorities have not approved it.
Nearly 60% of the audience saw the movie in a regular theater, 23% saw Shang-Chi on IMAX and 13% chose a premium large format experience, Deadline reported.
What’s Next: After Shang-Chi’s totals came out, Sony moved up the debut for Venom: Let There Be Carnage to Oct. 1 from Oct. 15. Originally slated for October 2020, Venom’s release was repeatedly delayed during the pandemic.
