Muscle Pharm Corporation (MSLPQ)

[Madcowelixir]

Now let's look at track record.

MSLP did $177m in annual rev under CEO Pyatt.

MSLP now does ~$50m world wide under CEO Ryan and domestic sales have fallen to $9m a Q or ~$36m annual run rate and still falling.

Every "great new deal" under Ryan has fallen through and failed.

Remember Combat Crunch and natural/organic line in every Krogers and Sprouts?

Thud.....

Remember the Natural/Organic Line period? That was supposed to be a $1B product by now.

Thud.....

There is nary a mention any more. I haven't heard a single peep anywhere of the MSLP organic plant based line that they hyped by hiring "rockstar" influencers and experts poached from successful corporations. Remember the Frito Lay exec?

Thud.....

Costco is basically the only sales channel that MSLP has and accounts for over 50% of sales and that is basically the big tub of protein powder which is the most saturated and margin sensitive product in the sector unless you are Optimum Nutrition who owns the entire supply chain including the whey.

Costco was Brad's baby that Ryan inherited and the only line Ryan hasn't run completely into the ground despite the huge sales declines at Costco too under Ryan.

Remember the entire GNC Wall Display that was going to drive the stock to $100 a share (these words are quotes from the same posters here that are now hyping the energy line)?

Thud......

Fitmiss?

Thud......

Energy Sport and Energy Sport Zero? They were going to be Gatorade killers remember?

Thud.....