When I decided to get this product it took 4 to 5 months to get it. While waiting, I made out a list of companies I thought would be interested. My girlfriend made us a web site. I had them send me a sample so I could start marketing them. This is about what EI is doing. Marketing never stops. You have to find that nich in the market and market, market, market it. This what impresses me about ETIM. They have that nich and he is marketing the product.
You also have to make it the best you can. Even though I found that nich, I will always be making my product better and be looking to increase my customer base at all times. ETIM could just wait until all the orders from MLB, AKC, the Vatican Library come in, but I think he's loking at the bigger picture. Always look at the total market.
Pete
GO GATORS
statements made by me are considered opinions of mine unless those statements are made of facts.
