The licensing deal to China Media Power is a coup for 2waytraffic, which recent purchased "Millionaire" producer Celador Intl.
A minimum of 104 segs of the quizzer will be made for Chinese auds, and the show will bow there in May.
"This is our first major deal in China," said 2waytraffic CEO Kees Abrahams. "We are looking forward to working closely with China Media Power to create a version of the show, which will both prove popular with viewers while also satisfying the specific conditions of China's broadcasting environment."
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