Canopy Growth Corp (WEED)

[Bonno]

The current market demand is for higher levels of THC, the main psychoactive compound that puts the high in pot. But master grower Dittmer believes that as consumers mature so too will their tastes, which is why smaller growers like Mariwell are experimenting with and developing more complex terpene profiles, smells and flavours.

“If you can create products your competitors don’t have, it puts you in a good position,” he said. Terpenes, he added, are “where the industry goes next” and that the days of simply catering to stoners seeking a bigger high are likely coming to an end.

McAllister said Canadians are discovering more uses for cannabis — which remains legal for adults only — including as a sedative, to boost energy, to increase appetite or as an anti-inflammatory.


“We’re definitely seeing a positive shift in awareness of the cannabis consumer to look beyond just THC,” said George Smitherman, president and CEO of the Cannabis Council of Canada. “They’re discovering there’s a lot more to the cannabis plant than THC — we’re going to see that evolution.”

Added Wiggins, the consultant: “You don’t buy wine by the alcohol content, but, now, people are buying cannabis by (the level of) THC. Terpenes provide the mood of the high, the type of the high.”

https://windsorstar.com/news/local-news/no-light-pollution-no-pricy-hydro-at-sunshiny-outdoor-pot-farm