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>>> Byrna Technologies Introduces its Revolutionary Byrna Eco-Kinetic Round


Yahoo Finance

August 2, 2021


https://finance.yahoo.com/news/byrna-technologies-introduces-revolutionary-byrna-132800291.html


- the First Truly Environmentally Friendly .68 Caliber Non-Lethal Round


ANDOVER, Mass., Aug. 2, 2021 /PRNewswire/ -- Byrna Technologies Inc. (NASDAQ: BYRN) (CSE: BYRN) ("Byrna" or "the Company") today announced the introduction of its new .68 caliber projectile, the Byrna Eco-Kinetic round. The Eco-Kinetic round became available for pre-order on the Byrna website (www.byrna.com) starting on August 1.

The Byrna Eco-Kinetic round is a revolutionary .68 caliber non-lethal projectile designed to replace both kinetic and inert practice rounds. At only 25 cents per round (in the 400-count container), Byrna's Eco-Kinetic round is one of the lowest priced non-lethal rounds on the market. More importantly, the Eco-Kinetic is the first truly environmentally friendly .68 caliber non-lethal projectile. This water-soluble round dissolves completely when left out in the elements. The Byrna Eco-Kinetic round is designed to "make your mark without leaving a trace," which is the tagline for this product.

Byrna's Eco-Kinetic projectile also features Byrna's VI (visual impact) technology producing a "report" when it strikes a hard surface. By producing a small cloud and leaving a visible mark indicating where the round strikes the target, users can see the exact location of their shot (in the same way they can with the more expensive inert rounds). The very low purchase price of the Eco-Kinetic round, coupled with Byrna's VI technology and the fact that this is an environmentally friendly projectile, makes Byrna's Eco-Kinetic round ideal for target practice and recreational use. Byrna intends to feature the Eco-Kinetic round prominently in its upcoming recreational and family-fun marketing campaigns. The Eco-Kinetic round can also be used to replace the "Byrna Kinetic" round for self-defense as they both deliver the same amount of joule energy.

Byrna will continue to offer its inert rounds under the "Byrna Training" label. These rounds, which are designed to mimic the cloud produced by "Byrna Pepper" and "Byrna Max", are used primarily by law enforcement during training so that they can see the dispersion of the chemical irritant cloud. Similarly, Byrna will continue to offer its "Byrna Kinetic" round as a self-defense and glass breaking round. The "Byrna Kinetic" round, which can break a car window and uses pain compliance to stop an assailant, has proven to be very popular with both the private security and law enforcement communities.

"Environmental sustainability is extremely important to us at Byrna and it was the driving force behind the development of our Eco-Kinetic round," stated Bryan Ganz, CEO of Byrna Technologies. "We believe that our Eco-Kinetic round will become our best-selling projectile as consumers embrace the recreational use of the Byrna, honing their shooting skills in their backyards while having fun with friends and family. Importantly, by increasing engagement, Byrna owners will become more proficient with their devices and more comfortable in the event they need to deploy their Byrna in a real-world self-defense situation. Moreover, this increased consumer engagement should help us further leverage Byrna's razor/razorblade model."

About Byrna Technologies Inc.

Byrna is a technology company, specializing in the development, manufacture, and sale of innovative non-lethal personal security solutions. For more information on the Company, please visit the corporate website here or the Company's investor relations site here. The Company is the manufacturer of the Byrna® HD personal security device, a state of the art handheld CO2 powered launcher designed to provide a non-lethal alternative to a firearm for the consumer, private security, and law enforcement markets.

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