AMC Entertainment Holdings Inc (AMC)

[MastaBeta]

Yeah, I think I recall you talking about that a few months ago. That's why I was surprised you refer to people as fickle. If anything is the other way. People are starved for anything resembling entertainment. We're burned out paying theatre prices just to find out we've been suckered into paying to watch some sensitivity training video.

Sports and music industries are getting just as bad. But at least with AMC experimenting with branching out and expanding business model those industries should feel put on notice. Maybe they feel they can go direct release if theatres go under. But at some point they should figure out, if people don't want to see their product in a theatre they probably don't want to see it at all.