Straight Up Brands (fka STRU)

[Mr. Zen]

Straight Up Brands Acquires Rappin Brands
Jan 26, 2007 10:07:00 AM
NEW YORK, NY -- (MARKET WIRE) -- 01/26/07 -- Straight Up Brands, Inc. (PINKSHEETS: STRU) (the "Company") http://www.straightupbrands.com/, an emerging developer and international marketer of premium branded spirits headquartered in New York, announced today that it has acquired Rappin Brands, the owner of several celebrity-affiliated spirits brands, most notably Sizzurp. Sizzurp is an exotic blend of premium imported cognac, vodka and natural fruits imported from France.

Straight Up management will provide further details of Rappin, its products, marketing plans and financial projections for 2007 shortly. Rappin, which has extensive relationships in the hip-hop community, sold over $1,000,000 of its products in 2006, with a very limited marketing budget and distribution system. Straight Up anticipates a substantial increase in revenues derived from these products in 2007 as the Company introduces the products through its extensive distribution system and infuses substantial marketing dollars to increase the brand appeal of the acquired products.

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About Straight Up Brands, Inc.

Straight Up Brands, Inc. develops, produces, and markets branded wine and alcoholic beverages through collaborations with artists, DJs and other influential celebrities. The Company's premium branded products are within three growing categories of the spirits industry: wine, vodka and liqueurs/cordials. The Company's first product brought to market is Bracco Wine; future products include Foxy Brown's sparkling wine, Storm Vodka with DJ Clue, and MoMo Mojito with Ja Rule. The Company anticipates adding to these product lines with additional celebrity endorsements throughout 2007. Leveraging the marketing power of artists combined with the current growth and solid profit margins in the spirits industry, the Company is well positioned for strong revenue growth, earnings and success.

FORWARD-LOOKING STATEMENTS

Statements about Straight Up Brands, Inc.'s expectations, including future revenues and earnings, and all other statements in this press release other than historical facts are "forward-looking statements" within the meaning of section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as the term is defined in the Private Litigation Reform Act of 1995. Straight Up's actual results could differ materially from expected results. Straight Up undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances. Should events occur which materially affect any comments made within this press release; Straight Up will appropriately inform the public.

Contact:

Investment Banker:
Paul Gozzo
President/CEO
PMG Capital
888-747-5397

Investor Relations Contact:
Gerald Kieft or Ryan Audin
Wall Street Resources, Inc.
2646 SW Mapp Road, Suite 303
Palm City, Florida 34990
772-219-7525
http://www.wallstreetresources.net

Straight Up Brands, Inc.
David McCallen
CEO
888-890-8909