NAWL - GAP UP and KABOOOOM!?
From babybulls.com e-mail....
NatureWell, Incorporated
In a press release this morning, NAWL announced expansion of its overall marketing program with a major direct mail and follow-up telephone campaign. According to the release, this part of the program will include the distribution of MigraSpray product samples and related collateral material to the Company\'s primary target markets, including to more than 7,500 chiropractic and other healthcare professionals. The direct mail program will be followed up with a telemarketing campaign to those practitioners that received the materials.
According to James Arabia, NatureWell, Incorporated’s Chairman and Chief Executive Officer, “Until now NatureWell has primarily relied on trade shows and trade advertising to move our products, and it has been successful, but we\'re preparing to really step-up our direct outreach to the practitioner community. There is a general growing demand for all-natural products and this demand is expected to extend to MigraSpray as an all-natural solution for the treatment and prevention of migraine headaches.”
This morning’s press release is the fifth such release since December 2006 in which NAWL has announced a significant marketing initiative. The following is a brief recap of the three previous announcements:
January 17, 2007 – NatureWell Announces Expansion of Its Print Ad Campaign With Launch of Advertisement in Chiropractic Economics
January 11, 2007 – NatureWell Continues to Implement Re-Branding Campaign
December 7, 2006 – NatureWell to Attend the 14th Annual International Congress on Anti-Aging Medicine and Regenerative Biomedical Technologies
December 6, 2006 – NatureWell Enters Into Agreement with 3rd Party Fulfillment Center
Again, the meaning of this morning’s press release is loud and clear, NAWL is full steam ahead with a comprehensive sales and marketing campaign. BabyBulls.com believes that the campaign is still in its early stages, but with the efforts put forth over the last few months, we are optimistic that these efforts will result in meaningful sales. With relatively low overhead and projected sales growth, NAWL will strive toward profitability.
