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January 25, 2007 - 9:01 AM EST + January 17, 2007 - 9:01 AM EST + January 11, 2007 - 9:01 AM EST

January 25, 2007 - 9:01 AM EST

NatureWell Continues to Expand National Marketing Program
SAN DIEGO, Jan. 25 /PRNewswire-FirstCall/ -- NatureWell, Incorporated (OTC Bulletin Board: NAWL), an emerging researcher, developer, and marketer of proprietary, all-natural healthcare products, announced today the expansion of its overall marketing program with a major direct mail and follow-up telephone campaign. The program includes the distribution of MigraSpray(R) product samples and related collateral material to the Company's primary target markets, including to more than 7,500 chiropractic and other healthcare professionals. The direct mail program will be followed up with a telemarketing campaign to those practitioners that received the materials.

The ultimate goal of NatureWell's marketing campaign is to introduce MigraSpray to as many practitioners as possible. 'Until now NatureWell has primarily relied on trade shows and trade advertising to move our products, and it has been successful, but we're preparing to really step-up our direct outreach to the practitioner community,' commented Mr. James Arabia, NatureWell, Incorporated's Chairman and Chief Executive Officer. 'There is a general growing demand for all-natural products and this demand is expected to extend to MigraSpray as an all-natural solution for the treatment and prevention of migraine headaches.'

NatureWell has prepared an ambitious marketing program as evidenced by the direct mail and follow-up telephone campaign announced herein. In addition, NatureWell's marketing strategy includes traditional advertising in select industry trade publications and attendance and presentation at several of the largest, most influential conferences and tradeshows, among other opportunities which the Company is currently pursuing.

Mr. James Arabia further commented, 'We are very optimistic about the potential growth of revenues from our first comprehensive marketing campaign, and are committed to maximizing sales opportunities and capitalizing on the roll-out of MigraSpray and the increasing interest in all-natural products.'

About NatureWell, Incorporated:

NatureWell, Incorporated (http://www.naturewell.com/) is an emerging researcher, developer, and marketer of proprietary, all-natural healthcare products. The Company currently markets its flagship product MigraSpray (http://www.migraspray.com), a patented, over-the-counter, homeopathic medicine intended to be a comprehensive approach for the treatment and prevention of migraine headaches.

Statements made in this news release should be considered forward-looking and subject to various risks and uncertainties. Such forward-looking statements are based on management's beliefs and assumptions regarding information currently available, and are made pursuant to the 'safe harbor' provisions of the federal securities laws. The Company's actual performance and results could differ materially from those expressed in the forward- looking statements due to certain risks and uncertainties that could materially impact the Company in an adverse fashion and are only predictions of future results, and there can be no assurance that the Company's actual results will not materially differ from those anticipated in these forward- looking statements. Such risks and uncertainties, include, but are not limited to, the Company's ability to secure adequate financing, the Company's ability to ship its products in a timely fashion, volume and timing of orders received, interruption of the manufacturing or distribution of the Company's products or of the supplies or ingredients used to manufacture the Company's products, the effectiveness of the Company's products and consumer perception as to the effectiveness of the products, competitive pricing pressures and the Company's ability to anticipate changes in the market. The Company has no obligation to publicly update or revise any of the forward-looking statements that may be in this news release.

SOURCE NatureWell, Incorporated



Source: PR Newswire (January 25, 2007 - 9:01 AM EST)

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January 17, 2007 - 9:01 AM EST

NatureWell Announces Expansion of Its Print Ad Campaign With Launch of Advertisement in Chiropractic Economics
SAN DIEGO, Jan. 17 /PRNewswire-FirstCall/ -- NatureWell, Incorporated (OTC Bulletin Board: NAWL), an emerging researcher, developer, and marketer of proprietary, all-natural healthcare products, is pleased to announce that it has expanded its print advertisement campaign with the launch of a full-page print advertisement in the January 2007 issue of Chiropractic Economics. The Company has been successfully running full page advertisements in Dynamic Chiropractic (a major trade publication in the chiropractic community) and the addition of Chiropractic Economics allows the Company to enhance its visibility within the chiropractic community. The print ad campaign supports the sale to healthcare practitioners of MigraSpray(R), the Company's comprehensive solution for the treatment and prevention of migraine headaches. To view a copy of the advertisement, please click on the following link, www.MigraSpray.com/chiroecon.

Chiropractic Economics has been a leading publication within the chiropractic community for over fifty years. The publication is focused on reaching chiropractors who are buyers of nutritional products by utilizing a unique circulation model that includes paid and requested subscribers and a rotating circulation of doctors who have made recent purchases. According to the publisher, 70% of readers plan to purchase nutritional products within the next 12 months and 88.3% receive income from selling retail products to their patients.

The advertisement depicts a woman touching her left temple, easing into relief from an apparently recent migraine. The caption in the advertisement reads, 'Migraine treatment for your patients should come naturally.' The purpose of the advertisement is to reinforce MigraSpray as a safe, all-natural, and effective solution for the treatment and prevention of migraine headaches, to continue brand awareness of MigraSpray and to generate calls in to the Company's sales and customer service center by offering a free sample of MigraSpray as a call to action. The advertisement also includes an image of the newly re-branded MigraSpray, a reference to a double-blind, placebo controlled, clinical trial which showed rapid relief of migraine attack and a doctor study showing the elimination of migraine in 90% of patients using MigraSpray for prevention.

'The advertisement is an attempt to let chiropractic and other healthcare professionals know that there is an alternative and safe solution to fighting migraine and generate calls for free samples which has proved to be very effective for building accounts,' commented Mr. James R. Arabia, NatureWell, Incorporated's Chairman and Chief Executive Officer. 'We continue to methodically execute our business plan of building a unique distribution platform for the sale of MigraSpray to healthcare practitioners. The expansion of our print ad campaign within the trade is another step in our forward progress.'

About NatureWell, Incorporated:

NatureWell, Incorporated (www.naturewell.com) is an emerging researcher, developer, and marketer of proprietary, all-natural healthcare products. The Company currently markets its flagship product MigraSpray (www.migraspray.com), a patented, over-the-counter, homeopathic medicine intended to be a comprehensive approach for the treatment and prevention of migraine headaches.

Statements made in this news release should be considered forward-looking and subject to various risks and uncertainties. Such forward-looking statements are based on management's beliefs and assumptions regarding information currently available, and are made pursuant to the 'safe harbor' provisions of the federal securities laws. The Company's actual performance and results could differ materially from those expressed in the forward-looking statements due to certain risks and uncertainties that could materially impact the Company in an adverse fashion and are only predictions of future results, and there can be no assurance that the Company's actual results will not materially differ from those anticipated in these forward-looking statements. Such risks and uncertainties, include, but are not limited to, the Company's ability to secure adequate financing, the Company's ability to ship its products in a timely fashion, volume and timing of orders received, interruption of the manufacturing or distribution of the Company's products or of the supplies or ingredients used to manufacture the Company's products, the effectiveness of the Company's products and consumer perception as to the effectiveness of the products, competitive pricing pressures and the Company's ability to anticipate changes in the market. The Company has no obligation to publicly update or revise any of the forward-looking statements that may be in this news release.

SOURCE NatureWell, Incorporated



Source: PR Newswire (January 17, 2007 - 9:01 AM EST)

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January 11, 2007 - 9:01 AM EST

NatureWell Continues to Implement Re-Branding Campaign
SAN DIEGO, Jan. 11 /PRNewswire-FirstCall/ -- NatureWell, Incorporated (OTC Bulletin Board: NAWL), an emerging researcher, developer, and marketer of proprietary, all-natural healthcare products, continues to implement its re-branding campaign for the Company. NatureWell's re-branding campaign includes (i) new corporate and product Websites, including www.naturewell.com and www.migraspray.com; (ii) revised and updated packaging for MigraSpray(R), the Company's comprehensive solution for the treatment and prevention of migraine headaches, the update provides more detailed dosing information, which includes instructions for using MigraSpray on a daily basis for prevention of migraines; and (iii) new corporate and product marketing collateral. Collectively, these re-branding initiatives are intended to raise NatureWell's image to a commensurate level with that of its growing reputation and to educate existing chiropractic and other healthcare professionals and their patients about the advantages of MigraSpray.

'The United States market for the treatment of migraines is approximately $2.5 billion annually, and according to the National Headache Foundation an estimated 28.5 million Americans are affected by migraines. The United States market for the prevention of migraine remains substantially underdeveloped, is potentially greater than the 'treatment' market, and may be as much as $3.0 to $4.0 billion annually,' commented Mr. James Arabia, NatureWell, Incorporated's Chairman and Chief Executive Officer. 'We are extremely pleased to make MigraSpray available for use in the treatment and prevention of migraine headaches and continue to closely monitor use of our products to ensure that we are providing physicians and healthcare professionals with the information they need to make informed treatment decisions.'

About NatureWell, Incorporated:

NatureWell, Incorporated (www.naturewell.com) is an emerging researcher, developer, and marketer of proprietary, all-natural healthcare products. The Company currently markets its flagship product MigraSpray (www.migraspray.com), a patented, over-the-counter, homeopathic medicine intended to be a comprehensive approach for the treatment and prevention of migraine headaches.

Statements made in this news release should be considered forward-looking and subject to various risks and uncertainties. Such forward-looking statements are based on management's beliefs and assumptions regarding information currently available, and are made pursuant to the 'safe harbor' provisions of the federal securities laws. The Company's actual performance and results could differ materially from those expressed in the forward-looking statements due to certain risks and uncertainties that could materially impact the Company in an adverse fashion and are only predictions of future results, and there can be no assurance that the Company's actual results will not materially differ from those anticipated in these forward-looking statements. Such risks and uncertainties, include, but are not limited to, the Company's ability to secure adequate financing, the Company's ability to ship its products in a timely fashion, volume and timing of orders received, interruption of the manufacturing or distribution of the Company's products or of the supplies or ingredients used to manufacture the Company's products, the effectiveness of the Company's products and consumer perception as to the effectiveness of the products, competitive pricing pressures and the Company's ability to anticipate changes in the market. The Company has no obligation to publicly update or revise any of the forward-looking statements that may be in this news release.

SOURCE NatureWell, Incorporated



Source: PR Newswire (January 11, 2007 - 9:01 AM EST)

News by QuoteMedia
www.quotemedia.com