VYNE Therapeutics Inc (VYNE)

[artfulife]

Sometimes, it's the little things... I remember a few months back reading a young person's blog about how she was using AMZEEQ for her acne. She said that it worked well but that it made her skin yellow. She described how she was able to apply smaller and smaller amounts than prescribed and still have it be effective, and how she was able to cover up her skin with make up to hide most of the yellowing.

If I had been paying closer attention, I should have asked myself whether or not teenagers with acne (and possibly low self-esteem) would feel worried or insecure about having a yellow face. Perhaps they would rather take an oral antibiotic, side effects be damned.

Is this the real reason why sales are flat? If the product is effective but, the consumer doesn't want to look jaundiced, then don't we have a problem?

I used to have a very large position in VYNE and sold almost all of it at under $4 for a sizeable loss. Lesson learned: Pay attention to consumer feedback.