Versus Systems Inc (VS): Choice and Rewarded Actions in Advertise...

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Wednesday, 07/07/2021 1:29:09 PM

Wednesday, July 07, 2021 1:29:09 PM

Choice and Rewarded Actions in Advertisements

"Our brains have physical structures that react to and reinforce rewards as a mechanics for behavior change. We love challenges. We love choices. We love interacting. We love winning."

By Matthew Pierce, founder and CEO of Versus Systems

Choice, interactivity, achievement, and rewarded-action are the keys to making any activity more engaging. You’re more likely to enjoy something that you’ve chosen versus something that you’re forced to watch or do. You’re more likely to remember the activity and remember it fondly if you earned something, achieved something, or you can connect your actions and efforts to you or someone you love benefitting from it. Humans appreciate choice – and respond favorably to selecting between a reasonable number of options – especially when compared to compulsory activities. Our brains have physical structures that react to and reinforce rewards as a mechanics for behavior change. We love challenges. We love choices. We love interacting. We love winning.

Choice and Rewarded Actions in Advertisements