This article appeared in the "The Last Futurist" Pub. back on June 15th and it's just a take on one of the recent PR's, but I hi-lighted some of the non-pr points of references the writer of the article concludes which is kind of interesting.
Cloud Commerce is going through a transition due to the Google Chrome cookie apocalypse in digital marketing. It’s pivoting its suite more to artificial intelligence based personas that can fuel growth for SMEs (Small and mid-size enterprises) via its SWARM product.
It’s leaning in hard to AI in its recent PR.
Artificial Intelligence Is a $5.9 Trillion TAM McKinsey Global Institute estimates up to a $5.9 trillion annual impact of AI and other analytics on marketing and sales.
PwC sees a truly global effect from AI, with an estimated 14 percent lift in global GDP possible by 2030, a total contribution of $15.7 trillion to the world economy, thanks to both increased productivity and increased consumption.
In 2021 alone, Gartner projects AI augmentation will create $2.9 trillion of business value, and 6.2 billion hours of worker productivity globally.
IDC states that efficiencies driven by AI in CRM could increase global revenues by $1.1 trillion this year, and ultimately lead to more than 800,000 net new jobs, surpassing those lost to automation.
The COVID-19 pandemic has accelerated AI-powered digital transformation across businesses. Additional research from McKinsey cites that 25 percent of almost 2,400 business leaders surveyed said they increased AI adoption due to the pandemic.
Cloud Commerce, San Antonio and Utah based, has learned a lot during the pandemic about the next era of advertising. At the time of writing today, it’s up 17%.
Is SWARM any good? The company’s AI-driven advertising solution will now include programmatic audio ads reaching over 170 million consumers each month provided by Audacy, Inc. Audio is a great way to reach more customers and clients.
Cloud Commerce is changing its name to AIAdvertising and its flagship solution, SWARM, analyzes a robust mix of audience data to help businesses find who to talk to, what to say to them, and how to market to them. They do this by applying advanced data science, behavioral science, artificial intelligence, and market research techniques to discover, develop and create custom audiences for highly targeted digital marketing campaigns.
The truth is SWARM is an AI-human hybrid tool. Clearly this requires a lot of human input. You can visit their website here.
In the last 6 months, the stock is up 146%. It peaked most recently at $0.17 Current price is closer to $0.025 With penny stocks in a bear market since late February, micro cap stocks are beaten down quite a bit. This positions $CLWD as undervalued relative to its YOY revenue growth and trajectory in Ad personalization for SMEs. Its mix of personas and AI technology is really interesting.
They have worked hard to fine tune their Ad targeting. Their unique method measures every conversion in the funnel, engaging relevant consumers with the right content at the right time. So with the company you are betting on the evolution of Ad-personalization stimulated by machine intelligence.
As the cookie apocalypse decimates many Ad related companies not named Google, we think AIAdvertising will not only survive but thrive. This means more clients will actively need their services. They have had quite a pipeline of case studies and success stories that leads us to believe they know what they are doing.
During the last decade, the digital advertising industry has made considerable progress developing tools to reach prospects. However, progress in identifying the prospects — the targets — has been slow and a significant amount of the ad spend is wasted. Retailers and SMEs know a thing or two about wasting Ad spend on Facebook or Google.
AIAdvertising will probably be able to reduce Ad spend while increasing ROI (return on investment). If it cannot achieve this goal for clients, the company will likely not survive. The recovery of 2021 is key for it to establish itself as a next tier company and we think the renewed focus on AI can enable it to do so.
CloudCommerce has been providing digital marketing and analytics solutions since 1999, so it’s not a technology startup per se. Their goal re-imagines the future of advertising in which their goal is to create inter-platform workflows whereby the output from one is the input to another. They are looking to consolidate multiple disciplines and vendor partners into one simple, elegant, end to end solution. It’s not clear if in 2022 they will be able to execute this strategy.
However relative to the price risk, we think investing in AIAdvertising has a significant upside below $0.03. Our price analysis suggests a stock price of $0.18 in 2022. This is not financial advice, just our private opinion on this company. Soon Cloud Commerce will be no more. Welcome AIAdvertising Inc.
AIAdvertising really is a persona automation company that moves beyond A/B testing. Think of it this way: SWARM
Will automate and integrate the processes of data
Predictive creative omni-channel activation
Measurement that will connect the action that leads to increased sales (or commerce).
We think SWARM doesn’t have to get it all right, just to add enough value to scale AIAdvertising’s client base. It’s not actually hard to show greater ROI than Facebook Ads or Google Ads that are, for the most part, very wasteful for SMEs and smaller business clients and public organizations.