NetList Inc (NLST)

[umiak]

Cleaning out some notes and found this, I think it’s from YMB. Could be a repost for some here, I hope it’s what the court/mediator will use as rule of thumb!:


In making a determination of values involved in Google's infringement, here is a good rule of thumb, agreed to by ecnomists in discussing hedonic pricing related to patent infringement.

"One identifies the patent’s value by comparing the prices and features among similar products to
determine the specific contribution of the patented technology to the overall value of the infringing product, thus revealing the value that the patent adds to the price that consumers actually pay for the infringing product."

In Google's case, the price that the consumer pays is not the actual search procedure. The price would be the value of the service as determined by the revenues Google received from advertising related to the overall exposure, which became tens and then hundreds of millions of participants specifically because of the speed and scope of their service, which was directly enabled by the speed and flexibility provided by Netlist products. I would think that describes in a hedonistic way the "value that adds to the price" which in this case is the number of thousands of persons per iteration on which advertising is based.