I was a young lad in the 50's but had an uncle that bought used cars to drive and found bargains..Hudsons, Packards, etc suffered in resale on used lots as the badges started to erode in the public eye...I rode around in his Hudson Hornet, prior to his Packard Clipper, another Uncle sported a new Studebaker Lark...
Loved that era, each year was retooled and had a distinct difference
Car dealers took great pains to hide the new models until show date, when much of the motoring public would go to the dealers to see the new models as well as pickup the freebies...yardsticks, calenders etc
My post are for entertainment only...if you knew me better I'd be on ignore