Saturday, June 12, 2021 8:03:59 AM
Is a harsh reality in the consumer brands.. as an exec financial gal.. I know what it takes for a normal co to be profitable.. allocate huge chunk into sales and marketing.. fighting for shelf space and hoping that their product sell without passing the expiration date.. while they need to make payroll salaries/commissions and all other expenses associate with adverting (tv/radio / paper) cost associated with retail marketing
But this is not corporate world.. they don't have payroll they only have "NET work"" commissions to pay out, and bonuses.. ;) and just a few executives to sustain
no work >> no pay
Marketing is free as is in house network connections
so you are left with a decent profit sharing model to attract and retain TOP reps while managing organic growth and product development
Have a look at industry average practices.. keeping in mind that most are not public so you can only see their inside kitchen payout
Younique https://www.businessforhome.org/companies/younique-review/
Revenue 2020: $368 million
Est. commission payout - year 2020: 35.00%
Per year: $128.80 million
PM Intl https://www.businessforhome.org/companies/pm-international-review/
Revenue 2020: $1,7 Billion
Est. commission payout - year 2020: 35.00%
Per year: $595.00 million
Vorwerk https://www.businessforhome.org/companies/vorwerk-review/
Revenue 2020: $4,4 Billion
Est. commission payout - year 2020: 35.00%
Per year: $1.54 billion
If you are looking at traditional retail companies as Loreal, Coty, Estee Lauder.. Monster or Coke.. than you have to look how much they pay for payroll and marketing, TV promotions sponsorship campaigns and all else out of their revs.. and see if is coming to 35% out of revs.. so room for positive margins
of course these are giants.. that already tuned their numbers down to perfection and have consumer brand recognition, but for most traditional start ups in the retail world the situation is harsh.. since they need to spend more just to get in front of their customers, and if a branding campaign is not successful.. the products go spoiled without selling sitting on the shelf.. and OUT
mlm.. and a genius model.. where if you don't go crazy on production and allow for organic grow you buy yourself time to develop and brand your products along with your growing customer base.. so is safe and sound!! with good margins for profit sharing and nice bonuses for all
like I said.. have a look at the growth performance of this mlm co
started out with 3/5mils>> and is not close to a BIL
used to be a pink.. now is NYSE
https://finviz.com/quote.ashx?t=MED&ty=c&ta=1&p=d
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