Straight Up Brands (fka STRU)

[Mr. Zen]

Bracco Wines to Be Featured in the Food Network South Beach Wine & Food Festival
Jan 23, 2007 10:35:00 AM
NEW YORK, NY -- (MARKET WIRE) -- 01/23/07 -- Straight Up Brands, Inc. (PINKSHEETS: STRU) (the "Company") http://www.straightupbrands.com/, the global marketer and emerging developer of branded premium wines and spirits headquartered in New York, announced today that Bracco Wines will be featured at two separate events during the Food Network South Beach Wine & Food Festival. Lorraine Bracco will present Bracco Wines at the Grand Tasting Village alongside Chef Michael D'Andrea of Macaluso's who will prepare dishes to complement the wines on Thursday, February 22, 2007. On Saturday, February 24, American Express will host a private dinner for American Express Platinum Card members with Chef David Bouley at his new restaurant, Evolution. Chef Bouley will create a special menu paired with Bracco Wines. In addition, Lorraine Bracco will be showcasing Bracco Wines at a seminar on Feb. 25 in the Grand Tasting Village.

The Food Network South Beach Wine & Food Festival is a national, star-studded, four-day weekend destination event showcasing the talents of the world's most renowned wine and spirits producers, chefs and culinary personalities. Hosted by Southern Wine & Spirits of Florida and Florida International University (FIU), the festival benefits the Teaching Restaurant and the Southern Wine & Spirits Beverage Management Center both located at FIU.

Bracco Wine is a line of eight Italian wines Straight Up Brands, Inc. owns and markets in collaboration with the actress Lorraine Bracco. The wine has been well received by the trade, the press and with leading restaurateurs. Ms. Bracco continues to appear with the wine on national television and media events, including "Martha Stewart," "The View" and Bravo's "Top Chef" program. The actress, who is well known for her roles in the "Sopranos" and "Goodfellas" has introduced the product to many restaurants, has been working with the Company's distributors and importer, and has been an excellent partner who is committed to the success of this product.

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About Straight Up Brands Inc.

Straight Up Brands Inc. develops, produces, and markets branded wine and alcoholic beverages through collaborations with artists, DJ's and other influential celebrities. The Company's premium branded products are within three growing categories of the spirits industry: wine, vodka and liqueurs/cordials. The Company's first product brought to market is Bracco Wine; future products include Wave, a sparkling wine in collaboration with Foxy Brown, Storm Vodka with DJ Clue and MoMo Mojito with Ja Rule. The Company anticipates adding to these product lines with additional celebrity endorsements throughout 2007. Leveraging the marketing power of artists combined with the current growth and solid profit margins in the spirits industry, the Company is well positioned for strong revenue growth, earnings and success.

The Company has distribution contracts with 10 distributors, including Southern Wine and Spirits, Opici and Stoller, who distribute the Company's products in 20 states.

FORWARD-LOOKING STATEMENTS

Statements about Straight Up Brands, Inc.'s expectations, including future revenues and earnings, and all other statements in this press release other than historical facts are "forward-looking statements" within the meaning of section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as the term is defined in the Private Litigation Reform Act of 1995. Straight Up's actual results could differ materially from expected results. Straight Up undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances. Should events occur which materially affect any comments made within this press release, Straight Up will appropriately inform the public.

Contacts:
Investment Banker:
Paul Gozzo
President/CEO
PMG Capital
888-747-5397

Investor Relations Contact:
Gerald Kieft or Ryan Audin
Wall Street Resources, Inc.
2646 SW Mapp Road, Suite 303
Palm City, Florida 34990
772-219-7525
http://www.wallstreetresources.net

Straight Up Brands, Inc
David McCallen
C.E.O.
888-890-8909