Univercell Holdings (UVCL)

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PURE ROMANCE COMPANY SKETCH

Company Sketch

Founded in 1993 by Patty Brisben, Pure Romance is an in-home party company which offers an exclusive line of heighteners, lubricants and bedroom accessories for relationship enhancement.

Pure Romance products are not sold in stores but may be purchased at in-home parties or through a network of independent sales consultants. Currently, thousands of Consultants nationwide from all 50 states, Canada, and the Virgin Islands are teaching the art of romance.

In a little over a decade, Pure Romance has grown into a multi-million dollar company, bringing in $43 million in retail sales during 2004 alone.

Based in Cincinnati with 80 full-time employees, Pure Romance operates out of a state-of-the-art facility comprised of a 40,000-square-foot distribution center and a 10,000-square-foot Corporate Office.

In addition to a full-time Customer Service Staff, the company also invested over a quarter of a million dollars to provide a fully automated communication system which offers Consultants 24 hour service and support. Other Pure Romance support systems include an in-house Marketing Agency, National Training Department, Health Education Department as well as a corporate interactive website.

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