Monday, May 24, 2021 8:52:07 PM
I asked what criteria he uses when deciding whether to enter a new market like pet supplies.
He gave an excellent answer, quite thorough and showing good judgement. A CEO with a big ego would say "I'm takin' on the big boys". He has the good sense to know that wouldn't make sense for a small company like his. He knows his path to growth is to find niches where competition is relatively low. He knows that the way to be resilient to failures is entering markets which don't require tons of startup investment (especially in perishable products).
He also knows that the path to independence and profitability is to cut out middlemen, building relationships directly with suppliers and customers.
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