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Friday, May 21, 2021 4:17:51 PM
1) Lordstown Motors is planning to deliver most of the 57 Endurance Betas to the various prospective fleet owners (others may choose to test drive it during Lordstown Motors' Week in mid June), so they will know exactly what they are getting from the production version of the Endurance pickup truck
2) Current fleet owners may know the F-150 Internal Combustion Engine (ICE) pickup truck, but they do not know much about the F-150 Lightning
"Even if the total costs of ownership for the Lightning and the Endurance were comparable, it would be very hard for Lordstown (or any other commercial-vehicle newcomer) to convince those fleet managers to take a chance on a new vehicle from an untested start-up rather than going with a similar option from a brand they know."
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