Monday, May 17, 2021 10:30:10 AM
http://archive.fast-edgar.com/20210517/A72EL22CZC2RPTP2222Q2ZY2I6GBZZ22G232/#t_009
Wizard Brands, Inc., because of its existing enterprises, is perhaps uniquely situated to enter the NFT marketplace on a scale at which no other new market entrant into this space can achieve.
We continue to augment our digital programming with the eCommerce site, the Wizard World Vault. The Vault features the best in pop culture memorabilia from Wizard World events, along with items from the top artists and exhibitors in the memorabilia world. We have begun the process of transforming tangible memorabilia into digital collectibles that can be purchased alongside the physical item.
Although the NFT market is currently gaining considerable attention in the press, and is achieving traction with consumers, it is impossible to know the ultimate size and significance of the NFT marketplace.
Wizard Brands, Inc., having captured thousands of hours of video elements, consisting of millions of desirable frames of content, and possessing an extensive collection of celebrity collectables and its current market position in the pop-culture consumer products, is likely favorably-positioned to attract attention and market share as it enters this sector. Additionally, the fan base that comprises Wizard’s largest constituency is already active in the digital space and the brand extension into digital collectibles is a natural progression into a new and vibrant marketplace. Because Wizard already owns content, and has the marketing and distribution apparatus already in place, the potential for the Company to realize impressive margins in the NFT space is manifest.
Due largely to the enormous changes in society during the past year, online activity and connection through virtual communities are more important than ever. We see great opportunity to build on our established equity as the online destination for like-minded affinity groups.
Through its digital initiatives Wizard Brands desires to become the online destination for affinity groups to gain behind-the-scenes and unique experiences they can’t otherwise access.
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