Solar Integrated Roofing Corp (SIRC)

[TimmyPathetic]

Reviewed the Written Design for the SOLAREV

Curious why they choose a version of an offset Serif Bondoni Type Font

The main version of Bondoni is typically used for "Fashion Brands" such as many occasions the "CK" for Calvin Klein, Vogue among others.

Great as a visual for full page Advertisement at a larger size

Early versions of book printing in Europe used these type of fonts, but then found these to be hard on the eye at normal font size

Developed in the 19th Century....
Does it show Strength? - not really
If they are shooting for "Elegance" - they got a winner

I would have selected a font representing power, strength

Also, the "kerning" used - space between the letters - is way to smashed up. Makes for a uncomfortable visual

Not knocking the name -
But for the Execution & Presentation ...........