Truth? That is hilarious. You are pulling scenarios out of the air and then calling it truth?
I could just as easily conjecture that the reason there are no revenues is because they were waiting on building up brand awareness to launch their product. Why pump millions into producing a product that the public has little to no knowledge of, then be left with outdated inventory that will not sell?
Better to gauge the market, wait on the publicity stunt to build awareness, update your product line, then come to market.
Man, I really appreciate an alternative viewpoint, but seriously come up with something based on FACT!