TGGI is getting into a massive market and all the players they managed to merge and attend investor meetings with is unreal. Below is just how much in demand and high prices this maotai wine and sauce is
Zuixiangui tggi have signed and merged with Shenzhen baixin retail technology
Strategic cooperation contracts with sichuan sanjiu liquor butler chain enterprise management co Ltd
Strategic cooperation contract with Shenzhen junhe group co Ltd
And 2 holding subsidiaries Shenzhen baoyuanjin industrial co and Shenzhen bai innovation retail technology industrial restructuring in Australia ???? For the ant kitchen instant dining
Huge stuff here major partnerships
Will this ever take off ? Products ? Sales ? We will see
Key words
Zuixiangui
Guizhou
Zuixiangui international holding Hong Kong
Zuixiangui alcohol shenzhen
Zuixiangui vip club
Zuixiangui international holding USA
Sichuan Sanjiu liquor butler chain
Shenzhen junhe group
Shenzhen baoyuanjin industrial
Shenzhen bai innovation retail
Australia
Shenzhen baixin retail technology
Ant kitchen
Drunken immortal
Zuixiangui intelligent wine cabinet
500,000 wine cabinets in 3 years
Key people
Ren feiyang
Shi jinfu
Xie xiaobing
Linda
Wang zhen
Xiao yang
Maotai town drunken immortal return
The village is most famous as the origin of the eponymous brand of baijiu. The liquor is one of the most universally popular in China.[3] Maotai is the only alcoholic beverage presented as an official gift by Chinese embassies in foreign countries and regions, and it received worldwide exposure when Zhou Enlai used the liquor to entertain Richard Nixon during the state banquet for the U.S. presidential visit to China in 1972.[4]
Chinese liquor makers seek listings as investors keep spirits up
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(Reuters) - Two more liquor makers have sought listings in China, riding a wave of investor enthusiasm over spirit makers which has helped push their shares to record highs.
Sichuan Langjiu applied to the securities watchdog for a 7.45 billion yuan ($1.05 billion) Shenzhen initial public offering over the weekend, the second liquor company to do so in just weeks.
Guizhou Guotai Liquor filed for a 2.5 billion yuan IPO in Shanghai in late May.
Both Langjiu and Guotai said they would use the proceeds of to fund production and replenish working capital.
Investors are chasing China's consumer stocks, expecting further stimulus to boost domestic demand as the coronavirus outbreak hits demand from overseas.
Industry bellwethers Kweichow Moutai Co Ltd (600519.SS) and Wuliangye (000858.SZ) have scaled new highs in recent months, with Moutai's market value now second only to Industrial And Commercial Bank Of China (601398.SS) in the A-share market.
The CSI liquor index .CSI399997 has advanced to a fresh peak since its launch in early 2015. So far this year, the index has gained 13% following a near 100% rise in 2019.
"Those companies could enjoy premiums in valuations if they go public at the time when the whole sector is favoured by investors," said Song Zhenyu, a fund manager at Beijing Jiayi Asset Management Company.
"Currently, liquor makers have the best and most stable earnings among all sectors in the A-share market," he said.
Liquor Capitalism: Soy sauce and wine are hot, high-end hot, is money hot?
sparrww
5 days ago
In 2020, the A-share drinking market is soaring, and it is the 19 listed baijiu companies headed by Kweichow Moutai that led this wave. The weather vane of buying and selling.
Editor’s note: This article is from the micro-channel public number “Economic Observer” (ID: eeo-com-cn), Author: Zheng Yu heart.
Guide
One || In the past few years, the sauce and wine craze has suddenly burned, and the keywords eventually point to Moutai, capital, high-end, scarcity, collection, etc. In the current 155 billion sauce and wine market, Moutai accounts for the vast majority The proportion has also driven the entire Maotai Town and Chishui Riverside sauce wineries, such as Langjiu, Guotai and other companies.
II || Liquor companies hope to increase prices to the high end, and the distributors at the exhibition are more eager to represent high-end products. High-end does not only mean greater profits in all links of the industrial chain. For the liquor industry, making products better, setting higher prices, and setting target groups more accurately is regarded as the realization of the liquor industry. Another new engine of growth.
3|| If we say that sauce wine and high-end wine are opportunities for the development of the industry, then in the eyes of industry professionals, the capital of this opportunity is also another force that promotes the craze of sauce wine and high-end wine.
4 || When the liquor fever was given high hopes by the industry and capital markets, people had higher expectations for it: Can liquor stocks continue to rise?
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“This year’s Spring Sugar Festival is simply a soy wine party!”
On April 7, on the first day of the Spring Sugar and Wine Fair, Liu Xu made such a sigh unconsciously. Before 2019, he was a chip distributor. Under the baijiu craze, he switched to the baijiu business. Unexpectedly, he had only been in the business for more than two years, but he had experienced a crucial trend change in the baijiu industry.
Liu Xu’s first harvest came from the boiling of sauce wine. Affected by the epidemic last year, he did not make any money when he first entered the industry. He had several million Moutai platinum liquors in his family, but he did not expect to catch up with the Maotai Group’s combing product line and cut off a part of the platinum liquor barcodes. He was very concerned about this. Optimistic, “Under the craze of sauce and wine, the existing inventory has become out-of-print and can be used as old wine to make more money!”
The second feeling of Liu Xu is: “High”. The agency fee that could be won by several million in the past has now risen to ten to twenty million; the price of base wine has generally increased by 20%-30% compared with last year; there is also a “high” that is that the main products of all brands are also on the market. For several grades, an employee of a wine company introduced that even if there is no quantity, they can make high-end wines of more than 1,000 yuan.
The Spring Sugar and Wine Fair is named “The World’s First Meeting” because it is regarded as the most important weather vane by the beverage and food industry. This year is its 104th. This year’s wind direction strongly informs all brands and distributors. To make sauce wine, we must develop in the direction of high-end.
In fact, last year these two sharesWind is already brewing in the capital market. In 2020, the A-share drinking market is soaring, and it is the 19 listed baijiu companies headed by Kweichow Moutai that led this wave. The weather vane of buying and selling. Moutai is the representative of the combination of sauce, wine and high-end.
Soy sauce and wine hot
At the Spring Sugar Conference, the most popular booth was undoubtedly Moutai. The booth was crowded with visitors. The demands of visitors were nothing more than two points: I want to know where I can buy Moutai for 1499 yuan, and whether I can try it on the spot. However, Moutai could not meet these two points on the spot. The investment promotion staff did not have time to receive them one by one. They just held up the mobile phone in their hands and displayed the WeChat QR code, “scan the code first, and then chat on WeChat”, professional dealers know, The threshold of Feitian Moutai is so high that they are unable to act as an agent and become its distributor.
This is the performance of sauce wine represented by Moutai at this year’s rum fair. A dealer who came to find the agent brand almost shouted this sentence to reporters in the noisy environment of the exhibition hall, “The sauce wine is really It’s too hot, too hot!” He came this time to be a distributor of the sauce and wine brand, and he wanted to bet on the future.
Liu Xu visited the exhibition for a day and drank two catties of sauce wine. He tried it at different booths and wanted to find a sauce wine that suits the taste of Beijingers. He found that there were many brands that he hadn’t heard of at the exhibition. The quality of Miaotai also varies. Having been in the business for two years, he decided to choose a major brand as an agent. He aimed at one of the Moutai Bulao Liquor.
For dealers like Liu Xu, sauce wine seems to be a bargaining chip to win the future, and betting on sauce wine has also become a common choice for wine companies. In the past few years, the sauce and wine craze has suddenly risen, and the keywords ultimately point to Moutai, capital, high-end, scarcity, collection, etc. In the current sauce and wine market of about 155 billion, the Moutai series accounts for the vast majority, which also drives the entire market. The sauce wineries in Maotai Town and Chishui River bank, such as Langjiu, Guotai and other companies.
Liu Liqing is the chief consultant of Beijing Shangbingmuou brand organization. He used to be responsible for the sales of Jiuguijiu and Shanxi Fenjiu. Recently, he founded Guizhou Xingyi Liquor. Professional managers directly choose to start a business and cannot do without sauce wine. heat. He feels that it is not too late to enter the sauce and wine. In this round of sauce and wine development cycle, it is still in the initial stage of brand development, because from the brand point of view, Moutai brand-name sauce and wine are scarce, and popular brands are fighting. From the product point of view, the main The product positioning is 200 to 500, and it has been improving by leaps and bounds in the past six months. In terms of channels, the group buying model and the community model have gradually broken into the market and entered the mass market. Capital has accelerated competition and cooperation, and industry and finance have interacted.
Lv Xianxun, general manager of Heiner Agency, said that the national layout of sauce and wine is far from complete, and production capacity and energy storage cannot keep up with changes in consumer demand. At present, the only real consumer markets are Guizhou, Henan, Guangdong, Shandong, and Guangxi, which are breaking through the star markets of Beijing, Hebei, Zhejiang, Jiangsu, and Hunan.
Walk to a higher place
In addition to sauce and wine, high-end is also another key word in this year’s rum event.
The reporter saw at the booth of a wine company that the product in the center was priced at 2,999 yuan per bottle, which was higher than Feitian Moutai. When asked about the sales staff at the booth, he said that this wine was the highest. End product. The reporter then checked on the Internet and did not find any information about this liquor. According to the staff, the product has not been promoted on a large scale, and there is currently no investment promotion. The price of the best products sold by this wine company is several hundred yuan, and the staff said that this year the product will further increase the price and become a high-end brand.
This situation is not only present in one booth. Wine companies hope to increase prices to the high end. The dealers at the exhibition are also more inclined to represent high-end products. A dealer told reporters that it is difficult to sell products within 100 yuan. He owns his own sauce wine for 80 to 90 yuan a bottle, selling for about 200 to 300 yuan. He said that the competition in this price range is very fierce. Acting high-end products will be more profitable.
High-end does not only mean greater profits in all links of the industrial chain. For the liquor industry, it is regarded as better products, higher prices, and more accurate target groups. The new engine for the liquor industry to achieve another round of growth.
In addition to Moutai and Wuliangye, Yanghe, Fenjiu, and the next echelon Shuijingfang, Shede and other enterprises have expressed their ambitions to “strive for high”.
Tan Zhongbao, Deputy Secretary of the Party Committee, Vice Chairman and General Manager of Fenjiu, introduced at the dealer meeting that Fenjiu will launch a brand-leaping action plan and make every effort to build Fenjiu into “the world’s first culturally famous wine” until the “14th Five-Year Plan” period , Fenjiu will be among the first camp, to achieve the goal of “one-third of the world has one”, will comprehensively promote the continuous improvement of Fenjiu’s brand value, promote the acceleration of market scale development, and promote the rapid development of the Qinghua Fenjiu category.
Tan Zhongbao emphasized that in terms of brand value protection, Fenjiu will never sacrifice the brand’s height for short-term performance, and will never allow self-declining brand value and breaking through the bottom line of prices.
In the view of Wang Chao, chairman of Shengchu Group, an important rule for the revival of famous wines is also a high-end strategy.
Chairman Zhang Liandong, who has just taken office in Yanghe shares, spoke to the industry for the first time at the Spring Sugar Conference. His judgment is that from the perspective of consumers, the middle and high-income groups show a trend toward optimized, refined, and healthy consumption. Consumption has become a new growth point and new driving force. The resulting high demand for high-end liquor and the expansion of mid-to-high-end liquor have brought new opportunities for the national growth of famous liquors. Therefore, he proposed that the liquor industry is shifting from the “Golden Age” to the “Silver Age”. The basic logic of the development of the liquor industry lies in the two elements of “quantity” and “price”. In the past few years, the volume and price of the liquor industry have increased, which is the “Golden Age”; the current industry as a whole is transitioning to theThe grid is still rising.
In Zhang Liandong’s view, the “Silver Age” is an era of fiercer competition, and an era in which famous wines show their competitive advantages. Because famous wines have accumulated many advantages such as quality, brand, culture and scale, in the structural differentiation of the industry, the growth of most companies will become more and more difficult, but famous wines will be the biggest beneficiaries.
Fudan University professor Shi Donghui said that the current pattern of high-end liquor is slowly stabilizing. In the next few years, the pattern of sub-high-end liquor will face a process of internal differentiation and internal concentration. This is also the process of sub-high-end gradually moving towards high-end. From the perspective of the entire sub-high-end liquor capacity, the current scale is almost 40 to 50 billion, and the scale of 80 to 100 billion can be created in the next five or six years, which is doubled.
In Shi Donghui’s view, the price of high-end liquor has doubled in the past few years, reaching 1,000 to 2,000 yuan, and the sub-high-end will also replicate this path, achieving from four to five hundred to 1,000 yuan. In this process, the market share will be concentrated again. Therefore, this is a very good development opportunity for the sub-high-end liquor with relatively strong historical and cultural heritage.
Money is coming in
In the exhibition hall, the popularity of sauce wine and high-end wine, and the capital market outside the exhibition hall, the popularity of liquor has also been rising. From February 3, 2020 to February 10, 2021, during the trading day of the Year of the Rat, the index of wine-making companies rose by 181.74%. Even after the Spring Festival, the liquor stocks pulled back sharply. As of April 9, China Merchants China Securities Liquor The index has increased by 114.96% in the past year.
Liquor stocks are also about to usher in two listed companies. Langjiu is one of the six famous liquors in Sichuan. Unlike the other five famous liquors (Wuliangye, Luzhou Laojiao, Jiannanchun, Quanxing, and Tuopai), Langjiu is The only sauce-flavored liquor. According to the Langjiu prospectus, Langjiu plans to issue 70 million shares and raise 7.45 billion yuan for the production, construction and technological transformation of Langjiu. It is the largest liquor industry in China in recent years. An IPO. Guotai Liquor Industry, which is going to be listed in the near future, is also located in Moutai Town. If the listing is successful, Moutai Town will have the opportunity to usher in the second liquor listed company.
It is worth mentioning that Langjiu and Guotai are both sauce-flavored wines. If it is said that sauce wine and high-end wine are opportunities for the development of the industry, then in the eyes of industry professionals, the capital of this opportunity is also another force that promotes the craze of sauce wine and high-end wine.
Liu Liqing witnessed how hot the capital boom of sauce wine is. From 2017 to 2018, he looked for sauce wineries for capital, but the top ten wineries in Maotai Town that produced base wine without branding, can be 100 million yuan to 300 million yuan. I bought it. Now I can’t buy it at ten times the price. The most important thing is that there is no market. Good wineries want to make their own brands. Branded wineries are not for sale now.
According to the observation of Quantu, the founder of Quantu sauce and wine studio and senior sauce and wine expert, the capital is the firstThe round of influx of sauce and wine occurred between 2009 and 2012, with both excellent industrial capital and opportunistic capital. The second wave of craze began in 2015 and 2016. According to his observations, the expansion of sauce and wine enterprises and the capital investment in the new sauce and wine industry are fiercer than the first round.
Nowadays, capital is targeting big-brand wine companies, and Fosun has successively invested in Jinhui Wine and Shede Wines.
Guo Guangchang, Chairman of Fosun International, mentioned for the first time the three reasons for investing in the wine industry during Spring Sugar: first, sentiment and deep affection for Tuopai; second, the strategy of old wine is unique, the reserve of old wine is leading in the industry, and he is optimistic about the wine industry. The future development of the industry; third, the name is good, the cultural attributes are strong, and the consumers who are willing are people with cultural taste.
An investment agency person said that he was looking for suitable winery acquisition opportunities. His research always went to the factory to see the production capacity and base wine, and then considered the brand and market size, and then gave a valuation, but he found It is difficult to acquire a sauce distillery, some are too expensive, some are too bad.
Quan Tu said that one dimension of the competition for sauce and wine in the future is capital. When sauce and wine brands continue to concentrate, a lot of non-industry capital has strengthened the integration of small and medium-sized enterprises in the Maotai Renhuai production area. The integration of wine will intensify. From a company perspective, Guotai and Langjiu are preparing to go public, and Xijiu, Jinsha, and Zhenjiu are all likely to go on the market.
At the 6th China Liquor Industry Capital Forum in 2021, Cao Yong, party secretary and chairman of Sichuan Liquor Group, stated that in accordance with the requirements of the Sichuan Provincial Party Committee and Government, Sichuan Liquor Group must act as China’s largest raw wine company within three years. Target listing. In 2020, the group achieved operating income of 25.8 billion yuan and assets of 10.3 billion yuan, of which raw wine sales nearly 4 billion yuan, has become the largest raw wine producer and supplier in China.
Where to go
When the liquor fever was given high expectations by the industry and the capital market, people had higher expectations for it: Can liquor stocks continue to rise? “To be honest, I can’t see clearly.” Lin Yuan, chairman of Shenzhen Linyuan Investment Management Co., Ltd., said.
But Lin Yuan believes that the current prosperity of the liquor industry is still very high. According to his past experience and observations, the prosperity of liquor is positively correlated with the trend of major infrastructure and real estate. Industries such as machinery and real estate drove some business activities and indirectly stimulated alcohol consumption. At the same time, people’s consumption level has increased, and the demand for alcohol consumption has also increased.
Hou Hao, Deputy Director of the Quantitative Investment Department of China Merchants Fund and Manager of China Merchants China Securities Liquor Fund, said at the Liquor Capital Forum that the A-share liquor sector should be priced according to the global market, and benchmarked against famous global spirits companies and A-share liquor. The valuation is not that expensive. While this year’s liquor still has a phased opportunity, it is difficult to replicate the smooth trend of last year.
At the Spring Sugar and Wine Conference, Hou Hao investigated the situation of many liquor distributors and manufacturers, and the first-line investigation was concluded.Guo let him confirm the above judgment, high-end liquor and sub-high-end liquor have social attributes, and social value will make products branded, centralized, and high-end, so the top companies account for a large part of the profit share of the entire liquor company. As consumption habits change and disposable income increases, demand for high-end, branding, and integration will become an irreversible trend. Hou Hao said that the people are getting richer and richer. Social consumption occasions and important occasions must have face and courage. “You can’t take a bottle of wine on important occasions, right?”
In response to the sharp correction of the liquor sector after the Spring Festival this year, Hou Hao believes that this is the performance of investors anchoring changes, and some people also think that it is affected by many disturbing factors, such as U.S. bond yields, liquor fund redemptions, Purchase restrictions, etc. But in his view, the liquor sector is in very complicated short-term fluctuations, but it is still optimistic in the long-term. During the drastic adjustment of liquor in the first quarter, Hou Hao denied that there was a wave of redemptions in the funds he managed.
Lin Yuan always believes that whether the stock price of liquor companies rises is highly related to whether the company can continue to make profits. He said that there is a possibility that the liquor sector will lead the A-share market, because it is now in the bubble formation stage, and there is no bubble in the capital market and no one will pursue it. It is not ruled that the liquor sector can lead the A-share market in the next two to three years. share. “It is now in the’early summer’ of liquor investment. It is not the hottest, but it has already begun to heat up.” Lin Yuan said that in the past 12 months, a lot of capital has poured into the liquor industry. Driven by capital, the industry will continue to grow. Continue to prosper. He believes that it is foreseeable that the industry’s prosperity will be very high for at least 36 months in the future.
In fact, small and medium-sized capital will gradually lose the opportunity to invest in the sauce and wine industry. Quantu believes that the threshold for investment in sauce and wine is very high. It takes 4-5 years for the production of sauce and wine, and the quality system of the winery should be stabilized and formed. It takes more than ten years to have your own style. In addition, there are not many brands of famous wine genes in sauce and wine, and you need to invest money in brand building. When both parties have to invest money, small and medium-sized capital cannot support it. The era of “picking up money” for sauce wine is over. Quantu said that we must have a deep understanding of the brand and make long-term preparations. Specialization, systematization and long-term operation are required to enjoy the dividends of sauce wine.
Meet Moutai: The World’s Most Widely Consumed Spirit
March 1, 2020 By: Dara Vandor
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You know your Balvenie from your Bruichladdich and your Bordeaux from Burgundy, but have you met Moutai?
While not yet common on Canadian shelves, Moutai is actually the most widely consumed spirit in the world, owing to its popularity in China. Described as China’s “national spirit,” it is served at all state banquets in China, and plays a role at official celebrations as well as special occasions and important moments for private citizens. In 2017, Kweichow Moutai Co. Ltd., the sole producer of Moutai, surpassed Diageo as the world’s largest and most valuable liquor company.
Waddington’s is pleased to offer 12 bottles of 2010-2011 Kweichow Moutai, Lot 105 in our Fine Spirits auction March 2-10. The bottles are 375 ml and include their own gift bags and boxes.
Meet Moutai:
WHAT IT IS
Moutai (pronounced “maou-tie”) is a type of spirit known as baijiu (pronounced “bye-joe”) which means “white liquor.”
Like the strict appellation of Cognac or Champagne, only baijiu produced in the town of Moutai in the Guizhou Province can be labelled as Moutai, and even more specifically, only baijiu produced by the state-run Kweichow Moutai Co., Ltd. Other Maotai produced in the region is referred to as Maotai Town baijiu.
HOW IT’S MADE
Production and consumption of baijiu dates back more than a thousand years and involves the mixing of a culture known as qu (pronounced “chew”) with grain, which is then steamed and distilled. Qu is the secret to producing a fermented spirit like baijiu, and can be compared to the koji used in sake and shochu production or the sourdough starter used to make bread. The use of qu was discovered around 200 A.D. during the Han Dynasty; it was first employed to make huangjiu, or “yellow wine.” This process was subsequently refined to produce baijiu.
For the production of Moutai, the qu is composed of damp grains that have been left to grow yeast, fungi and other microorganisms. This mixture is combined with red sorghum and is then put through nine distillations, eight filtrations and seven fermentation sessions. The distilled baijiu is left in large earthenware vessels to mature. Unlike spirits like scotch or bourbon, this aging period is intended to remove impurities rather than impart flavor or colour (as with a wooden barrel). The final product is then blended and tempered with water, resulting in a spirit that comes in around 50 – 60% alcohol. The entire production cycle takes five years and is done entirely by hand. Finished Moutai can be aged anywhere from one to 30+ years, with the older varietals being more prized.
