Kraig Biocraft Laboratories Inc (KBLB)

[sojomy]

I understand the confusion. Three months ago they did announce they were forming a brand called Spydasilk. Establishing a brand doesn't equate to establishing a company based on the brand, though.

This is not off topic!

They DID announce that they were establishing a separate entity (the joint venture) that would be selling product under the new brand name. Today they announced that the entity was officially established on paper.

ANN ARBOR, Mich. , Jan. 26, 2021 (GLOBE NEWSWIRE) -- Kraig Biocraft Laboratories, Inc. (OTCQB: KBLB) (“Company” or “Kraig Labs”), the biotechnology company focused on the development and commercialization of spider silk, announces that it is forming a joint venture partnership with MtheMovement, an eco-friendly luxury streetwear apparel line, part of the Kings Group of Companies and its affiliated companies (“Kings Group”). The joint venture will develop and sell Kraig Labs’ spider silk fibers under the new innovative apparel and fashion brand, trade named SpydaSilk

In January they announced that they were forming a "joint venture" together, and that the "joint venture" would be selling product under the brand name Spydasilk. They didn't say KBLB will be selling product. They didn't say Kings Group will be selling product. They didn't say MtM will be selling product. They said the "joint venture" will be selling product. They said they were forming a separate entity, jointly owned, to do the selling.

Today's PR was just saying that what the previous PR announced was going to happen, has now happened. This is just regurgitation of previously announced information to keep the share price from sinking. On Jan 26th, they said X was going to happen, today they said X has happened.