Biotech Values

[Biowatch]

America Is About to Go Botox Wild
The post-pandemic beauty boom has arrived.

https://www.theatlantic.com/health/archive/2021/04/pandemic-beauty-salon-spa-botox-appointments/618520/

When people even tepidly complain about missing cosmetic services during the pandemic, they usually include some nervous disclaimers about how, of course, this year has required innumerable sacrifices far greater than forgoing microblading or Juvederm...

Slowly, though, the things that have felt so trivial over the past year are beginning to seem more possible—and a bit less trivial. As millions of Americans are vaccinated each day, the beauty industry is poised for an unprecedented summer boom. People are already filling up the appointment books at salons and spas, preparing for a world in which being seen is once again a regular part of the human experience. Americans are ready to look hot again. They are ready to go out. And along with sparkly nails and plump lips, beauty services seem to be offering exactly what so many people have been craving after a year of self-abnegation: a first taste of post-pandemic comfort and a modicum of control over how they enter the future.