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Monday, April 05, 2021 11:22:06 AM
At the end of the day, this is a cannabis play, plain and simple. CBD is part of the business, but don't be fooled, cannabis is the main business here.
At the end of the day, it was just legalized in NYC, and will continue to become legalized up to a federal level, probably soon.
At the end of the day we have a vertically integrated company here with massive distribution and production going on in Jamaica.
At the end of the day, we have one of the biggest names in entertainment, with his own podcast and advertising outlets to boot, co-owning a part of the company with the ability to instantly advertise to millions of people (and yes, the demo of his following is VERY MUCH the target audience for CANNABIS, maybe not so much CBD, but cannabis absolutely)
Those are what I THINK are the facts here. The PPS doesn't really make sense right now, the lack of an explosion in the PPS so far doesn't either - that's the hesitancy here. Is the deal with DJ Khalid still on? Fingers crossed there's no reneg or anything going on causing this to drop. But if not.... we're kinda set guys, it's just a waiting game at this point.
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