I'm-getting email ads for "the best SUBSCRIPTION boxes..."
...from (of all people) retailing giant AMAZON!
It's the same concept as the old-fashioned "grab-bag" and the idea Benny foisted on the market, with his gift box campaign, of a few years ago.
I really thought that was going to "fly" and so it did, until he showed that he couldn't back-up his idea with a distribution plan.
Say what-you-want about him...he is an idea man! And he has determination unparalleled. Either that, or he's jut plain crazy!
Insanity is NOT a disqualifying attribute in the business world.
A .0045 stock will go to .045 a lot easier than a 4.50 stock will go to $45.00